FeaturedTips & Tricks

Peak Gifting Starts Before Peak

Why the best Shopify brands set up their gifting experience before holiday traffic arrives

Giftnote Team

Jul 24, 2026

3 min read

Read article

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Latest Articles

31 articles

Is gifting just a Q4 play? The data says no.

Gifting isn't just a Q4 play. Every gifted order is a warm introduction to a net-new customer, and with gift recipients showing 4x the lifetime value of an average new customer, the brands winning at gifting let it run all year round.

Giftnote

Jun 6, 2026

Playbooks

The Gift Recipient Lifecycle: How to Turn One-Time Deliveries Into Repeat Customers

74% of the people who receive gifts from your store have never bought from you before. Here is how to turn one-time gift deliveries into repeat customers.

Giftnote

May 5, 2026

Tips & Tricks

How Shopify Brands Build a Corporate Gifting Revenue Stream That Scales

Corporate gifting is a high-margin Shopify channel most brands underutilise or run manually, limiting growth. Win accounts through direct outreach, then scale effortlessly with a self-serve bulk gifting system that removes operational bottlenecks and turns a few clients into high-value, recurring revenue.

Giftnote

Apr 29, 2026

Industry Insights

Mother's Day Gifting Doesn't Start the Week Before. It Starts Three Weeks Out.

Mother’s Day gifting isn’t a single peak, it’s three distinct buying waves. We analysed 30,000 gift messages to show where brands are missing the biggest acquisition opportunity.

Giftnote

Apr 13, 2026

What 150 Shopify Brands Taught Us About Gifting

We analyzed reviews from 150 high-volume Shopify Plus brands and found a clear shift: gifting is no longer a seasonal extra, but a powerful acquisition channel. Leading brands are investing in better gifting infrastructure to remove operational friction and capture recipient dataturning every gift into a new customer opportunity, with platforms like Giftnote enabling this at scale.

Giftnote

Mar 24, 2026

Employee Appreciation Day Is Coming.

Bulk corporate gifting breaks standard Shopify checkout. Here’s how to process hundreds of employee gifts without spreadsheets, draft orders, or operational chaos.

Megan Barnett

Mar 2, 2026

Tips & Tricks

Valentine’s Day is Your First Q1 Acquisition Test. Set the Pace for 2026.

Why smart brands are using February 14th to lower their CAC for the rest of 2026.

Megan Barnett

Jan 27, 2026

Industry Insights

Turning Inactive Gift Cards into Active Customers

Activate unused balances and turn gift recipients into direct revenue.

Megan Barnett

Jan 27, 2026

The 2026 Gifting Playbook: Turning gifts into revenue

How leading DTC brands use gifting to drive acquisition, increase AOV, and convert recipients into customers year-round.

Megan Barnett

Jan 26, 2026

Industry Insights

BFCM Strategies From Shopify Brands & Partners | Giftnote

86% of shoppers buy gifts during BFCM. Discover how leading Shopify merchants and partners are turning gifting into the ultimate growth lever and learn how Giftnote helps capture 74% net-new customers.

Megan Barnett

Sep 26, 2025

Industry Insights

Shopify Gift Card Fraud Prevention: Get BFCM-Ready With Giftnote | Giftnote

Gift card fraud costs Shopify merchants millions during BFCM. Learn why gift cards are a top fraud target, how Giftnote protects your store, and how to migrate from Rise.ai or Govalo without disruption.

Giftnote

Sep 23, 2025

Industry Insights

Beyond Discounts: The Secret BFCM Growth Strategy Is Gifting | Giftnote

500,000+ Giftnotes prove it: 74% of recipients are net-new customers. Learn why gifting is the secret BFCM growth strategy other playbooks don’t tell you.

Megan Barnett

Sep 17, 2025

Industry Insights

Why Leading Baby Brands Are Choosing Giftnote to Power Their Gifting Experience | Giftnote

Discover why top baby brands like Nanit, Nestig, HALO, Love to Dream and Baby Village are using Giftnote to streamline gifting, drive revenue, and deliver meaningful customer experiences.

Megan

Sep 1, 2025

Industry Insights

Why Giftnote and Order Editing Work Better Together | Giftnote

Learn how Giftnote and Order Editing transform post-purchase into a revenue-driving channel. Increase AOV, reduce support costs, and make every Shopify brand giftable.

Nick Kennedy

Aug 19, 2025

Tips & Tricks

Why Your Thank You Page Is the Best Gifting Real Estate on Your Store | Giftnote

Discover why your Shopify Thank You Page is the hidden hero of gifting. Learn how Giftnote’s post-purchase feature helps brands capture emotional intent and convert recipients into customers.

Megan Barnett

Aug 12, 2025

Industry Insights

Automate Gifting, Drive Growth: How Giftnote Solves Ecommerce's Hidden Bottleneck | Giftnote

If you're still handwriting gift messages or juggling CSV uploads for bulk corporate orders, you're not alone. Many ecommerce brands hit this bottleneck just as they're gaining traction. During peak seasons—especially Q4—order volumes explode, and manual processes break down fast.

Giftnote

Jun 13, 2025

Industry Insights

Giftnote vs Zest, Yakk & Giftship: The Only Gifting Platform Built to Scale and Personalize on Shopify | Giftnote

Finally, a way to scale corporate gifting—without spreadsheets, ops chaos, or overpriced platforms.

Nick Kennedy

Jun 3, 2025

Tips & Tricks

Mother's Day Gifting Is Heating Up: What We’ve Learned from 4 Years of Data | Giftnote

Mother’s Day is one of the biggest gifting moments of the year—here’s what 4 years of data tells us about how to capture the surge and convert last-minute shoppers.

Nick Kennedy

Apr 23, 2025

Product Updates

How Shopify Brands Are Turning Gifts Into Growth with Giftnote + Yotpo | Giftnote

If you’re using Yotpo Email and Loyalty, but haven’t integrated Giftnote, you're missing one of the highest-intent customer moments in ecommerce. Leading brands aren’t waiting.

Nick Kennedy

Apr 2, 2025

Industry Insights

The Shopify Gifting Playbook: Turn Gifting Into a Revenue Machine

Gifting isn't just an option—it's a revenue machine. The smartest Shopify brands are converting gift recipients into customers, boosting AOV, and scaling revenue fast. If you’re not optimizing gifting, you’re losing money. Here’s exactly how to fix it.

Giftnote

Feb 17, 2025

Industry Insights

Gifting as a Growth Engine

Most Shopify brands miss a key opportunity: converting gift recipients into customers. One merchant was sending 1,800+ gifts monthly but had no recipient data. Giftnote solves this, driving 3X higher conversions.

Giftnote

Jan 2, 2025

Product Updates

Corporate Gifting on Shopify Is Broken. Here’s How to Fix It.

Giftnote turns Shopify into a corporate and multi-address gifting engine with no spreadsheets or workarounds. Handle bulk orders, automate messaging, and capture data in one seamless checkout.

Giftnote

Dec 17, 2024

Industry Insights

Don't Overlook Gifting: Your Unconventional BFCM Guide 🎁

Discover the untapped potential of gifting in your BFCM strategy. Explore expert insights and tools to boost your sales, acquire new customers, and create lasting benefits this holiday season and beyond.

Giftnote

Aug 16, 2024

Guides

Giftnote vs. Govalo vs. Rise.ai: Which App Is Right for Your Shopify Store?

A side-by-side comparison of Giftnote, Govalo and Rise.ai across features, pricing and fit — to help you choose the right gifting and store-credit app for your Shopify store.

Giftnote

Jun 1, 2024

Product Updates

Introducing Multi Address & Corporate Gifting

Announcing Multi-Gift: The Future of Corporate Gifting on Shopify We’ve launched Multi-Gift, making bulk gifting seamless for Shopify brands. No more spreadsheets or manual entry—just automated, scalable corporate gifting year-round.

Giftnote

Jan 11, 2024

Company News

Giftnote’s Latest Integrations with Shopify’s No-Code Checkout

Announcing Giftnotes Online Store 2.0 widget, Gift Cards and checkout extension.

Giftnote

Jan 1, 2024

Company News

Add to Cart Podcast: Express Delivery of Love Letters Now Available

Giftnote founder Adam Sharon Zipser joins Nathan Bush on the Add to Cart Podcast to chat gifting, personalisation and analytics

Giftnote

May 9, 2023

Company News

Giftnote on the Malomo Retention Chronicles Podcast

Giftnotes Adam and Nick join Malomo for their Retention Chronicles Podcast to talk about their agency background and plans for Giftnote.

Giftnote

May 4, 2023

Company News

Giftnote, Crock'd and Dr Dough Donuts at the DTCX Online Summit 2023

Dr Dough Donuts and Crock'd joined us to share how Giftnote has changed their business.

Giftnote

Apr 3, 2023

Product Updates

Supercharge Giftnote with our Klaviyo integration.

Leverage Giftnote's Klaviyo integration to have complete control over your gift notes, enabling identification, opt-ins, and conversion of gift recipients into loyal customers.

Giftnote

Nov 1, 2022

Industry Insights

You’re Doing Online Gifting Wrong: New Shopify App Helps Ecommerce Brands Track Giftable Revenue

Giftnote aims to bridge the emotional gap between online and in-person gifting by offering intelligent, paperless, and automated gift messaging at checkout, allowing brands to track and leverage giftable revenue data.

Giftnote

Jan 12, 2022

Find it on theShopify App Store

FeaturedTips & Tricks

Peak Gifting Starts Before Peak

Why the best Shopify brands set up their gifting experience before holiday traffic arrives

Giftnote Team

Jul 24, 2026

3 min read

Read article

Filter:

Latest Articles

31 articles

Is gifting just a Q4 play? The data says no.

Giftnote

Jun 6, 2026

Playbooks

The Gift Recipient Lifecycle: How to Turn One-Time Deliveries Into Repeat Customers

74% of the people who receive gifts from your store have never bought from you before. Here is how to turn one-time gift deliveries into repeat customers.

Giftnote

May 5, 2026

Tips & Tricks

How Shopify Brands Build a Corporate Gifting Revenue Stream That Scales

Giftnote

Apr 29, 2026

Industry Insights

Mother's Day Gifting Doesn't Start the Week Before. It Starts Three Weeks Out.

Mother’s Day gifting isn’t a single peak, it’s three distinct buying waves. We analysed 30,000 gift messages to show where brands are missing the biggest acquisition opportunity.

Giftnote

Apr 13, 2026

What 150 Shopify Brands Taught Us About Gifting

Giftnote

Mar 24, 2026

Employee Appreciation Day Is Coming.

Bulk corporate gifting breaks standard Shopify checkout. Here’s how to process hundreds of employee gifts without spreadsheets, draft orders, or operational chaos.

Megan Barnett

Mar 2, 2026

Tips & Tricks

Valentine’s Day is Your First Q1 Acquisition Test. Set the Pace for 2026.

Why smart brands are using February 14th to lower their CAC for the rest of 2026.

Megan Barnett

Jan 27, 2026

Industry Insights

Turning Inactive Gift Cards into Active Customers

Activate unused balances and turn gift recipients into direct revenue.

Megan Barnett

Jan 27, 2026

The 2026 Gifting Playbook: Turning gifts into revenue

How leading DTC brands use gifting to drive acquisition, increase AOV, and convert recipients into customers year-round.

Megan Barnett

Jan 26, 2026

Industry Insights

BFCM Strategies From Shopify Brands & Partners | Giftnote

Megan Barnett

Sep 26, 2025

Industry Insights

Shopify Gift Card Fraud Prevention: Get BFCM-Ready With Giftnote | Giftnote

Giftnote

Sep 23, 2025

Industry Insights

Beyond Discounts: The Secret BFCM Growth Strategy Is Gifting | Giftnote

500,000+ Giftnotes prove it: 74% of recipients are net-new customers. Learn why gifting is the secret BFCM growth strategy other playbooks don’t tell you.

Megan Barnett

Sep 17, 2025

Industry Insights

Why Leading Baby Brands Are Choosing Giftnote to Power Their Gifting Experience | Giftnote

Discover why top baby brands like Nanit, Nestig, HALO, Love to Dream and Baby Village are using Giftnote to streamline gifting, drive revenue, and deliver meaningful customer experiences.

Megan

Sep 1, 2025

Industry Insights

Why Giftnote and Order Editing Work Better Together | Giftnote

Learn how Giftnote and Order Editing transform post-purchase into a revenue-driving channel. Increase AOV, reduce support costs, and make every Shopify brand giftable.

Nick Kennedy

Aug 19, 2025

Tips & Tricks

Why Your Thank You Page Is the Best Gifting Real Estate on Your Store | Giftnote

Discover why your Shopify Thank You Page is the hidden hero of gifting. Learn how Giftnote’s post-purchase feature helps brands capture emotional intent and convert recipients into customers.

Megan Barnett

Aug 12, 2025

Industry Insights

Automate Gifting, Drive Growth: How Giftnote Solves Ecommerce's Hidden Bottleneck | Giftnote

Giftnote

Jun 13, 2025

Industry Insights

Giftnote vs Zest, Yakk & Giftship: The Only Gifting Platform Built to Scale and Personalize on Shopify | Giftnote

Finally, a way to scale corporate gifting—without spreadsheets, ops chaos, or overpriced platforms.

Nick Kennedy

Jun 3, 2025

Tips & Tricks

Mother's Day Gifting Is Heating Up: What We’ve Learned from 4 Years of Data | Giftnote

Mother’s Day is one of the biggest gifting moments of the year—here’s what 4 years of data tells us about how to capture the surge and convert last-minute shoppers.

Nick Kennedy

Apr 23, 2025

Product Updates

How Shopify Brands Are Turning Gifts Into Growth with Giftnote + Yotpo | Giftnote

If you’re using Yotpo Email and Loyalty, but haven’t integrated Giftnote, you're missing one of the highest-intent customer moments in ecommerce. Leading brands aren’t waiting.

Nick Kennedy

Apr 2, 2025

Industry Insights

The Shopify Gifting Playbook: Turn Gifting Into a Revenue Machine

Giftnote

Feb 17, 2025

Industry Insights

Gifting as a Growth Engine

Giftnote

Jan 2, 2025

Product Updates

Corporate Gifting on Shopify Is Broken. Here’s How to Fix It.

Giftnote turns Shopify into a corporate and multi-address gifting engine with no spreadsheets or workarounds. Handle bulk orders, automate messaging, and capture data in one seamless checkout.

Giftnote

Dec 17, 2024

Industry Insights

Don't Overlook Gifting: Your Unconventional BFCM Guide 🎁

Giftnote

Aug 16, 2024

Guides

Giftnote vs. Govalo vs. Rise.ai: Which App Is Right for Your Shopify Store?

A side-by-side comparison of Giftnote, Govalo and Rise.ai across features, pricing and fit — to help you choose the right gifting and store-credit app for your Shopify store.

Giftnote

Jun 1, 2024

Product Updates

Introducing Multi Address & Corporate Gifting

Giftnote

Jan 11, 2024

Company News

Giftnote’s Latest Integrations with Shopify’s No-Code Checkout

Announcing Giftnotes Online Store 2.0 widget, Gift Cards and checkout extension.

Giftnote

Jan 1, 2024

Company News

Add to Cart Podcast: Express Delivery of Love Letters Now Available

Giftnote founder Adam Sharon Zipser joins Nathan Bush on the Add to Cart Podcast to chat gifting, personalisation and analytics

Giftnote

May 9, 2023

Company News

Giftnote on the Malomo Retention Chronicles Podcast

Giftnotes Adam and Nick join Malomo for their Retention Chronicles Podcast to talk about their agency background and plans for Giftnote.

Giftnote

May 4, 2023

Company News

Giftnote, Crock'd and Dr Dough Donuts at the DTCX Online Summit 2023

Dr Dough Donuts and Crock'd joined us to share how Giftnote has changed their business.

Giftnote

Apr 3, 2023

Product Updates

Supercharge Giftnote with our Klaviyo integration.

Leverage Giftnote's Klaviyo integration to have complete control over your gift notes, enabling identification, opt-ins, and conversion of gift recipients into loyal customers.

Giftnote

Nov 1, 2022

Industry Insights

You’re Doing Online Gifting Wrong: New Shopify App Helps Ecommerce Brands Track Giftable Revenue

Giftnote

Jan 12, 2022