How Shopify Brands Are Turning Gifts Into Growth with Giftnote + Yotpo | Giftnote
How Aviator Nation, Frank Body and Billini turned gifting into a growth channel with Giftnote and Yotpo, and how to run the same playbook today.
Nick Kennedy
When gifting became a missed opportunity, these brands turned it into a revenue driver using Giftnote integrated with Yotpo Email.
Info
Update, September 2026: Giftnote's Yotpo Email integration has been retired. This case study describes how these brands ran gifting at the time. Today Giftnote sends every gift moment (placed, delivered, received, redeemed) to Klaviyo, Attentive, Iterable, Dotdigital, Ometria or Shopify Flow.
Shopify brands have nailed conversion, post-purchase flows, and loyalty. But many had a blind spot in the customer journey: gifting.
When someone sent a gift, the experience ended at checkout. The recipient received the product but never heard from the brand. No message. No visibility. No follow-up. Just a missed opportunity sitting on someone’s doorstep.
Even worse, most brands relied on printed cards, manual workarounds, or gifting plug-ins that didn’t integrate with email or loyalty platforms.
This case study looks at how brands like Aviator Nation, Frank Body, and Billini transformed gifting from an untrackable moment into a scalable growth channel, using Giftnote, fully integrated with Yotpo Email.
From One Gift to Two Leads
Giftnote lets Shopify brands send beautifully branded digital gift messages, timed perfectly with delivery.
Connected directly into Yotpo Email and Loyalty, these messages become more than just thoughtful. They drive action.
The gifter is captured. The recipient is captured. Both are funneled into automated flows, nurtured, and converted.
One order becomes two leads. A loop that grows itself.
Two industry leaders, one shared goal: elevate the customer experience. Giftnote being one of Yotpo Email & SMS’s first integrations shows the teams’ focus on innovation and building something genuinely valuable for our shared brands.
Snapshot
- 74% of gift recipients are net new to the brand
- About 1 in 10 go on to buy
- 25% higher AOV on gifted orders
- 67% of gifters are first-time customers
Real-World Results from Leading Shopify Brands
Frank Body
Challenge: Frank Body didn't have an easy way for customers to leave a personalized digital note with gifts during the holiday season.
Solution: Giftnote was quickly installed and integrated across their product pages, cart, and gift guide. Real-time messaging synced with Australia Post delivery to create a seamless, branded experience.
“We got to understand more about gift buying on site, then use Yotpo integration to retarget.”
Aviator Nation
Challenge: The gifting process relied on printed cards and manual handling. It was costly, off-brand, and difficult to scale.
Solution: Giftnote digitized and automated gifting. Yotpo Email powered personalized flows that were measurable and on-brand.
Before Giftnote, our gifting program relied on printed cards and manual processes. It was costly, inconsistent, and hard to scale. Now it’s fully automated, on-brand, and driving real results. Giftnote integrates seamlessly with our Yotpo flows, delivering a personalized experience that actually converts.
Billini
Challenge: The team wanted to scale gifting without slowing down operations or relying on developers.
Solution: Giftnote launched inside existing Yotpo flows in just days. Setup was fast and seamless.
With Giftnote and Yotpo, we simplified the process of adding gifting to our customer offering. The setup was seamless, and our customers quickly embraced it!
The Gifting Flywheel
Here’s the playbook leading brands are using:
- Gift purchased
- Branded message delivered
- Recipient opt in
- Loyalty offer sent
- Recipient converts
- Future high value loyal customer created
For any brands leveraging a gifting strategy, it is an absolute no-brainer to integrate Yotpo Email and SMS with Giftnote. The results speak for themselves and have driven clear and measurable impact for our shared customers. The best tech integrations sell themselves, and we are thankful for partners like Giftnote who care just as much as we do about one very simple thing: helping our mutual customers generate more revenue.
Why It Outperforms Paid Channels
- Zero CAC — Your next customer already has the product
- Higher intent — Gifting is emotional and memorable
- 25% higher AOV — Gift buyers spend more
- End-to-end tracking — From delivery to opt-in to repurchase
Built for Shopify, connected to your email platform
Giftnote sends every gift moment to your email platform as an event: placed, delivered, received and redeemed. Klaviyo, Attentive, Iterable, Dotdigital and Ometria are supported.
Final Takeaway
This isn’t just about gifting. It’s a revenue channel hiding in plain sight.
Whichever email platform you use, Giftnote puts the intent in every gift order to work without more campaigns, spend or tech debt.
Gifting doesn’t just feel good. It performs.
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Turn your next gifted order into two future customers.
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