Gifting as a Growth Engine
Most Shopify brands miss a key opportunity: converting gift recipients into customers. One merchant was sending 1,800+ gifts monthly but had no recipient data. Giftnote solves this by identifying recipients so you can turn them into customers.
Gifting as a Growth Engine
Spoke to a Shopify merchant this morning. They sell cocktail-making kits, 2,000+ orders a month, 90% gifts.
Right now, their gifting experience is a basic note on the packing slip. Doesn't match their premium branding. So they reached out to Giftnote.
And then we found a much bigger problem.
They ship around 1,800 gift orders a month. But they have no idea who the recipients are.
That’s 1,800 potential customers lost.
74% of gift recipients have never bought from the brand before.
They’re missing out on:
- Re-engaging recipients who just received an amazing product.
- Offering exclusive incentives to turn them into buyers.
- Sharing content like cocktail recipes to build brand connection.
- Using gifting as an acquisition channel.
About 1 in 10 gift recipients goes on to buy.
This isn’t just about a better customer experience, it’s a growth strategy.
If gifting is part of your Shopify business, ask yourself: Do you know who your gift recipients are?
If not, you’re leaving serious revenue on the table.
See what gifting could be worth to your store: run a free Gift Audit. It scans your past orders for gifts, including the ones sent without a gift message, and shows how gift orders compare with the rest of your orders.
