Giftnote vs Wrapin
Wrapin is built around what goes in the box: a simple wrap and message option on the product page and cart. Giftnote is built around what the recipient sees when the gift arrives.
Wrapin is a simple, low-cost gift wrap app with a strong review record, and it suits stores that want an easy wrap and message option on the product page or cart. Giftnote takes a different approach to the gift message: it's delivered digitally to the recipient by email and SMS when the carrier confirms delivery, so there's nothing for your warehouse to print, and every recipient is added to Klaviyo or Attentive with the chance to opt in to your marketing. Many brands run a wrap option and Giftnote side by side.
What merchants say
Brands running their gifting on Giftnote
“It's super easy to set up and both customers & recipients receive elegant looking flows and smooth communications on the gifting journey. We love that it triggers gift notes at the exact time of delivery of the gift arriving!”
RAPH&REMY
Shopify App Store review
“Its smooth integration with various carriers enables the gift messages to be sent upon delivery, a feature our customers have eagerly awaited and thoroughly appreciate. The feedback from them has been overwhelmingly positive.”
Gisou EU
Shopify App Store review
“For a long time, we had very little visibility into gift recipients and no real way to bring them into our ecosystem. Giftnote changed that.”
Grill Masters Club
Shopify App Store review
What brands get with Giftnote
Keep the wrapping. Let the message arrive on the recipient's phone the moment the gift does.
On delivery, when it ships or on a date- Email and SMS included
- Nothing for your warehouse to print
The gift message arrives with the gift
Instead of a note printed in the box, Giftnote sends the recipient a branded digital gift message by email and SMS when the carrier marks the parcel delivered, across 1,500+ carriers. You can also send it when the order ships, 15 minutes after checkout, or on a date the gifter picks.
Meet every recipient
Recipients are added to Klaviyo or Attentive with their gift details and can opt in to your marketing from the gift message. Giftnote reports how many go on to buy. On average, 74% of gift recipients are new to the brand, and gift orders are worth 25% more than other orders.
One app for all your gifting
Gift messages, eGift cards, store credit and Multi Gift for corporate orders run from the same Shopify app, managed from one dashboard.
At a glance
How Giftnote and Wrapin approach gifting on Shopify
Giftnote
$19/mo
- Gift message saved to the Shopify order
- Digital gift message sent to the recipient by email
- Gift message by SMS
- Message sent when the carrier confirms delivery (1,500+ carriers)
- Message sent when the order ships
- Product page and cart placement
- Checkout placement on Shopify Plus
- Recipients captured into Klaviyo and Attentive
- Recipient-to-customer conversion reporting
- Charge customers for gift options
Wrapin
$7.99/mo
- Gift message saved to the Shopify order
- Digital gift message sent to the recipient by emailNot documented
- Gift message by SMSNot documented
- Message sent when the carrier confirms delivery (1,500+ carriers)Not documented
- Message sent when the order shipsNot documented
- Product page and cart placement
- Checkout placement on Shopify PlusNot documented
- Recipients captured into Klaviyo and AttentiveNot documented
- Recipient-to-customer conversion reportingNot documented
- Charge customers for gift options
Simple pricing, a flat $1 per gift
Giftnote's Core Gifting plan compared with Wrapin's Pro plan
Giftnote
Core Gifting
Wrapin
Pro
Works with the tools you already use
Giftnote connects with your Shopify stack, from email and SMS platforms to returns, reviews and fulfilment.
Sync every gift order and recipient into Klaviyo, then trigger branded email and SMS flows the moment a gift is placed, delivered, received or redeemed.
Giftnote's Yotpo Email integration has been retired. Send gift messages through Giftnote's own email builder, or through Klaviyo, Attentive, Iterable, Dotdigital or Ometria.
Embed Giftnote directly in your Rebuy Smart Cart experience. Offer gift options at checkout and drive additional revenue through personalized recommendations.
Let customers gift subscriptions and send personalised messages with every recurring order powered by Recharge.
Empower your support team with full Giftnote order context inside Gorgias so every gift-related ticket is resolved faster.
Power your SMS marketing with gift-related triggers. Send timely notifications when gifts are purchased, shipped, or delivered to recipients.
Collect reviews from gift recipients through Okendo after a Giftnote experience to build authentic social proof.
Handle gift returns cleanly through Loop — allow recipients to directly handle refunds, exchanges, and store credit flow to the right person.
Adding Giftnote alongside or instead of Wrapin
Onboarding is founder-led and free. You can keep offering gift wrap while Giftnote handles the message.
Install Giftnote
Install from the Shopify App Store. The free Gift Audit plan shows what share of your orders are gifts. Upgrade to a paid plan when you're ready to send.
Set up with our team
We place the gift message form on your product page, cart or checkout, match it to your theme and set up the recipient emails, SMS and Klaviyo flows.
Test and go live
Place a test order, check the gift message and recipient flows, then switch over when you're ready.
Frequently asked questions
Automated giftingPaperless & brandedNew revenue streamSee Giftnote with your own products
Book a demo and we'll show you digital gift messages on your store. Or install Giftnote free and run a Gift Audit to see what share of your orders are already gifts.