Brauz is an omnichannel retail platform for Shopify merchants who sell through physical stores as well as online. It powers click and collect, find in store, reserve in store, ship from store, on demand delivery, appointment booking and store locator, and it routes orders across warehouses, stores and marketplaces through its Advanced Shipping Rules module.

Why does a gift order need different fulfilment?
A gift is not a normal order, but almost every Shopify store fulfils it like one. It routes on stock and cost, it splits across locations when that is cheapest, and it queues behind everything else. That works for a self-purchase. For a gift it produces a present that arrives in three parcels over four days, unwrapped, sometimes after the occasion it was bought for.

Gift orders also carry more value. Across the Giftnote platform, gift orders run 20 to 25% above self-purchase average order value, and 74% of the people receiving them have never bought from the brand before. It is the order most worth getting right and the one most stores treat as ordinary.

How do Giftnote and Brauz work together?
Through the Shopify order itself. Giftnote tags gift orders in Shopify, and Brauz routes on Shopify order tags. That gives a merchant a way to fulfil gift orders on their own rules without connecting the two apps or moving any data between them.

A merchant can send gift-tagged orders to the one location set up for wrapping and presentation. They can stop a gift being split across locations, which matters more than the shipping cost, because a Giftnote gift message fires when the first parcel is confirmed delivered. They can push a corporate gifting order of a hundred recipients to the warehouse rather than letting it scatter across store fulfilment.

What about last-minute gifting?
Gifting volume climbs from late November right through to 25 December, past the point most warehouses stop shipping. Ship from Store and on demand delivery are how a gift still arrives on time once the distribution centre has closed for the year, and Giftnote still delivers the message and captures the recipient either way.

What are the limits?
Brauz decides where an order is routed. Once it reaches the merchant's warehouse management system, what happens next is the merchant's process, not something either app controls.

Giftnote and Brauz run alongside each other with no integration and no connection step. No merchant, customer, or gift recipient data moves between them.