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Technology Partners
Babylist
Personalization

Babylist

Registry gifts often arrive with no name attached. Giftnote tells new parents who sent each gift, by email or SMS.

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Key Features

  • Every gift has a sender

    Giftnote tells new parents who sent each registry gift, so thank-you notes reach the right person.

  • Delivered when the parcel lands

    The gift message arrives by email or SMS at delivery, timed to the carrier's tracking.

  • Exchange link in the message

    Add your exchange page to the gift message so parents can swap a newborn size for 3 to 6 months.

  • A second customer on every order

    74% of Giftnote gift recipients have never bought from the brand. Expecting parents will buy again for years.

  • Works with the Add to Babylist button

    Both sit on the same product page. Registry shoppers add a note in the same flow they already use.

What you get with Babylist

1

Every gift has a sender

Giftnote tells new parents who sent each registry gift, so thank-you notes reach the right person.

2

Delivered when the parcel lands

The gift message arrives by email or SMS at delivery, timed to the carrier's tracking.

3

Exchange link in the message

Add your exchange page to the gift message so parents can swap a newborn size for 3 to 6 months.

4

A second customer on every order

74% of Giftnote gift recipients have never bought from the brand. Expecting parents will buy again for years.

5

Works with the Add to Babylist button

Both sit on the same product page. Registry shoppers add a note in the same flow they already use.

6

Nothing to connect

No integration, no shared data, no developer work beyond Babylist's own button code.

About Babylist Integration

Babylist is a baby registry and baby products retailer. Parents can add products from any online store to one Babylist registry, including independent Shopify brands. Shopify merchants can add an "Add to Babylist" button to product pages using code Babylist provides.

What goes wrong with a registry gift?

A registry gift bought from a brand's own store ships straight to the expecting parents. The parcel carries a packing slip and nothing else. New parents open a box of muslin wraps and have no idea who sent it, so the thank-you note never gets written and the gifter never hears back.

The gifter also never met the brand before. Across the Giftnote platform 74% of gift recipients have never bought from the brand, and registry gifting is the purest version of that: a friend buys, a stranger to the brand receives.

How do Giftnote and Babylist work together?

Babylist sends registry shoppers to the brand's product page. Giftnote adds a gift message option on that page and delivers the message to the parents by email or SMS. The parents learn who sent the gift, and an exchange link in the message makes swapping a size simple.

Do I need to connect Babylist and Giftnote?

No. Giftnote and Babylist run alongside each other with no integration and no data exchange. The "Add to Babylist" button and the Giftnote widget both live on your product page and do not talk to each other.

Quick Setup

How to Get Started

Connect Babylist to Giftnote in just a few steps

1

Install Giftnote

Install Giftnote from the Shopify App Store and place the gift message widget on your product and cart pages.

2

Add the Add to Babylist button

Follow Babylist's instructions to add the button to your product pages so parents can register for your products.

3

Write gift note copy for new parents

Change your Giftnote email and SMS templates to suit a registry gift. Lead with the sender's name, not the product.

4

Link your returns or exchange page

Put your exchange link in the Giftnote email template so the parents can act from the message they already opened.

5

Invite parents back, with consent

Add a link in the gift note to a sign-up page. Parents who subscribe there have opted in. Never import recipient contacts into a marketing list.

Automated gifting
Paperless & branded
New revenue stream

Ready to integrate Babylist?

Get started with Giftnote and connect your tools in minutes.