Khy launches digital gift cards, powered by Giftnote

LOS ANGELES — Khy, the fashion label founded by Kylie Jenner, has launched a digital gift card, giving customers a way to gift the brand without guessing at a size or waiting for the next drop.

The card is delivered digitally and redeemable across the full Khy range. The programme is powered by Giftnote, the gifting platform used by more than a thousand Shopify brands, and was implemented with Khy's Shopify agency Vaan Group.

Why a gift card suits this brand in particular

Khy is built on drops. Collections arrive, sell through and are gone, with the brand's Los Angeles sensibility running through denim, outerwear, crochet knitwear, dresses and footwear.

That model is thrilling for customers and difficult for gifters. Buying someone a specific Khy piece means being right about their size, right about their taste and right about the timing of a collection that may not be there next week. Recent releases have included the Beverly Relaxed Jean, the Moonlight Crochet Mini Dress and the City Jacket, alongside the Khy x Gia Borghini footwear collaboration and the Icon Sandal.

A gift card removes every one of those bets. The gifter buys into the brand; the recipient picks the piece and the moment.

Instant delivery, which is how gifts actually get bought

The card is digital and arrives immediately, which matters more than it sounds. A meaningful share of gift purchases happen within twenty-four hours of the occasion, and a physical item cannot save someone who remembered on the day.

For Khy, that also extends the gifting window well past the shipping cut-off in December, when a fashion brand would otherwise stop being an option.

What it unlocks for the brand

Every gift card introduces Khy to someone who may not have bought from the brand before, and the redemption is a first purchase the recipient chose entirely for themselves.

Through Giftnote, those recipients are captured at the moment they receive the card and enter the brand's marketing as their own audience, kept separate from customers who bought for themselves.

About Khy

Khy is a Los Angeles fashion label founded by Kylie Jenner, releasing collections spanning denim, outerwear, knitwear, dresses, swim and footwear, including the Khy x Gia Borghini collaboration. The digital gift card is available at khy.com/products/gift-card.

About Vaan Group

Vaan Group is the Shopify agency behind the build, working with the brand on its commerce stack and the implementation of its gifting programme.

About Giftnote

Giftnote is the gifting platform for Shopify brands, powering gift messaging, digital gift cards and multi-recipient corporate gifting for over a thousand merchants. Giftnote turns a gift order into a branded moment for the recipient and a measurable acquisition channel for the brand, with recipient data flowing directly into Klaviyo, Attentive and Yotpo.

Frequently asked questions

Does Khy sell gift cards?

Yes. Khy offers a digital gift card at khy.com/products/gift-card, delivered digitally and redeemable across the full range.

What is the best gift to buy someone who likes Khy?

A gift card, in most cases. Khy releases in drops that sell through quickly, so a specific piece is a gamble on size, taste and availability. A card lets the recipient choose from whatever is live.

Can you send a Khy gift card instantly?

Yes. The card is digital, so it can be bought and delivered on the day of the occasion rather than shipped.

How do Shopify brands offer digital gift cards?

Shopify includes a basic native gift card, but branded delivery, scheduled sending, custom designs and recipient capture require a gift card app. Khy uses Giftnote.

What is the best gift card app for Shopify?

Giftnote provides branded digital gift cards with scheduled delivery, balance checking and recipient capture that flows into Klaviyo, alongside gift messaging and multi-recipient corporate gifting in the same app.