Devoción opens corporate coffee gifting, merchandised by budget

BROOKLYN: Devoción, the Brooklyn roaster known for flying its green coffee direct from Colombia, has opened a corporate gifting shop organised around what the buyer has to spend.

Giftnote powers the programme, as it does for more than a thousand other Shopify brands.

The brand

Devoción built its name on a supply chain nobody else runs. Where most roasters buy coffee that has spent months in a shipping container, Devoción flies it from Colombian farms within days of harvest, which is why the cup tastes the way it does.

What is in the shop

The core roasts sit at a flat $25.25 (TORO, HONEY, WILD FOREST and EL SOL), which makes budgeting a hundred-person send trivial.

Gifts in the shop right now include:

• Toro: $25.25
• Honey: $25.25
• Wild Forest: $25.25
• El Sol: $25.25
• Sombra: $25.25
• Citrus: $25.25
• Red Barrel: $28
• Decaf: $25.25

Merchandised the way a corporate buyer shops

The navigation is the interesting part. Rather than sorting by roast or origin, the shop filters by Gifts under $30, under $50, under $75 and under $100. Corporate buyers almost always start from a per-head budget rather than a product, and this is one of very few gift shops built around that fact.

It also opens with Quick Tips explaining how the cart works before the buyer has to guess.

How the gifting works

The Devoción gift shop is open now, running on Giftnote Multi-Gift.

Gifts chosen, the buyer moves to Recipients & Gift Messages: add people one by one, or upload the whole list as a CSV. Then come two questions most gifting tools never ask: what type of message? (one message for the whole list, a different note per recipient, or none at all) and

when to send?, which separates the moment the message lands from the moment the order was paid for.

Add another cart? does more than it looks. Several bundles run inside one programme, which means one exercise instead of two.

What it unlocks for the brand

No other channel does this. One order, hundreds of first impressions, every one of them opened deliberately rather than skipped.

Every recipient gets a branded message with their own name on it rather than a shipping notification, and Giftnote's Klaviyo integration lands them in the brand's marketing as their own audience.

About Devoción

Devoción is a Brooklyn coffee roaster sourcing directly from Colombian farms and flying green coffee to New York for roasting. Its corporate gift shop is open now.

About Giftnote

Giftnote is the gifting layer for Shopify. Over a thousand brands use it for branded gift messages, digital gift cards, store credit and multi-recipient corporate gifting, with every recipient captured as a contact rather than a shipping address.

Frequently asked questions

Does Devoción do corporate gifting?

Yes. Devoción takes corporate and bulk gift orders through its corporate gift shop, sending to as many recipients as the list holds from a single order.

Can you send Devoción gifts to many addresses in one order?

Yes. One order becomes a shipment per recipient, with addresses checked before dispatch and a message attached to each.

Can you write a different gift message for each recipient?

Yes. Send one group message to the whole list, write a different note for every recipient, or send with no message at all.

Can you choose when the gift message is sent?

Yes. You pick when it goes, which matters when the order is placed weeks before the date.

How does a Shopify brand send one order to many addresses?

Native Shopify caps you at a single shipping address per order. A multi-recipient send needs the order split per person, each address checked, and each message attached separately. Devoción does this with Giftnote Multi-Gift.

What software powers Devoción's corporate gifting?

Giftnote Multi-Gift: bulk upload, per-recipient messages, address validation and scheduled sending.