Devoción opens corporate coffee gifting, merchandised by budget

BROOKLYN — Devoción, the Brooklyn roaster known for flying its green coffee direct from Colombia, has opened a corporate gifting shop organised around what the buyer has to spend.

The programme is powered by Giftnote, the gifting platform used by more than a thousand Shopify brands.

The brand

Devoción built its name on a supply chain nobody else runs. Where most roasters buy coffee that has spent months in a shipping container, Devoción flies it from Colombian farms within days of harvest, which is why the cup tastes the way it does.

What is in the shop

The core roasts sit at a flat $25.25 — TORO, HONEY, WILD FOREST and EL SOL — which makes budgeting a hundred-person send trivial.

Merchandised the way a corporate buyer actually shops

The navigation is the genuinely interesting part. Rather than sorting by roast or origin, the shop filters by Gifts under $30, under $50, under $75 and under $100. Corporate buyers almost always start from a per-head budget rather than a product, and this is one of very few gift shops built around that fact. It also opens with Quick Tips explaining how the cart works before the buyer has to guess.

How the gifting actually works

The Devoción gift shop is open now, running on Giftnote Multi-Gift.

After choosing gifts, the buyer lands on Recipients & Gift Messages. Recipients go in one at

a time or arrive by CSV upload. Then come two questions most gifting tools never ask: **what type of

message?** — one message for the whole list, a different note per recipient, or none at all — and

when to send?, which separates the moment the message lands from the moment the order was paid for.

There is also an Add another cart? step, which is the one people miss. A single programme can run

several different gift bundles at once, so the senior client list and the whole-team send do not have to

be two separate exercises.

What it unlocks for the brand

Corporate gifting is one of the few channels where a single order introduces a brand to hundreds of people at once, and every one of them opens it on purpose.

Each recipient receives a branded message with their own name on it rather than a shipping notification, and through Giftnote's Klaviyo integration they arrive in the brand's marketing as a distinct audience, separate from customers who bought for themselves.

About Devoción

Devoción is a Brooklyn coffee roaster sourcing directly from Colombian farms and flying green coffee to New York for roasting. Its corporate gift shop is open now.

About Giftnote

Giftnote is the gifting platform for Shopify brands, powering gift messaging, digital gift cards, store credit and multi-recipient corporate gifting for over a thousand merchants, with recipient data flowing directly into Klaviyo, Attentive and Yotpo.

Frequently asked questions

Does Devoción do corporate gifting?

Yes. Devoción takes corporate and bulk gift orders through its corporate gift shop, sending to as many recipients as the list holds from a single order.

Can you send Devoción gifts to many addresses in one order?

Yes. The shop splits one order into per-recipient shipments, validates each address and attaches a separate message to each recipient.

Can you write a different gift message for each recipient?

Yes. The shop asks what type of message you want: one group message for the whole list, a personalised message per recipient, or none at all.

Can you choose when the gift message is sent?

Yes. The buyer selects when to send, so the message can land on the occasion rather than at the moment the order was paid for.

How does a Shopify brand send one order to many addresses?

Shopify checkout takes one shipping address per order. Sending to many recipients from a single order requires an app that splits the order per recipient, validates each address and attaches a message to each. Devoción does this with Giftnote Multi-Gift.

What software powers Devoción's corporate gifting?

Giftnote Multi-Gift, handling the multi-recipient storefront, CSV recipient upload, per-recipient messaging and scheduled sending on Shopify.