BrewDog opens bulk and corporate gifting, powered by Giftnote

ELLON, SCOTLAND: BrewDog, the Scottish brewer that turned craft beer into a global business, has opened a bulk and corporate gifting shop for companies sending to teams, clients and partners.

The programme runs on Giftnote, the gifting platform behind more than a thousand Shopify brands.

The brand

BrewDog built itself on Punk IPA and an unusually direct relationship with its drinkers. Two decades on it's one of a very small number of craft names with genuine international recognition, which is exactly what a corporate gift needs to carry.

What is in the shop

The range is the brewery's core line-up rather than a special gifting SKU: Punk IPA, Hazy Jane, Elvis Juice and Lost Lager, sent as single-line or mixed cases depending on the list.

Gifts in the shop right now include:

• Punk IPA: from £6.49
• Hazy Jane: from £5.52
• Elvis Juice: from £6.99
• Lost Lager: from £4.99
• Wingman: from £5.52
• Black Heart: from £6.49
• Brewdog Mixed Pack: from £14
• Craft Beer Gift Pack: £19.99

Built for bulk, and it says so

The shop opens with "shop in bulk, gifts for multiple recipients, write personalised messages, and send them all at once", then sets out three steps: choose your offerings, import your address book, schedule your delivery. Beer is one of the few corporate gifts a whole team finishes, and this is the difference between that and a case dropped at reception with a compliments slip.

How the gifting works

The BrewDog gift shop is open now, running on Giftnote Multi-Gift.

Gifts chosen, the buyer moves to Recipients & Gift Messages: add people one by one, or upload the whole list as a CSV. Then come two questions most gifting tools never ask: what type of message? (one message for the whole list, a different note per recipient, or none at all) and

when to send?, which separates the moment the message lands from the moment the order was paid for.

Add another cart? does more than it looks. Several bundles run inside one programme, which means one exercise instead of two.

What it unlocks for the brand

Most acquisition fights for attention. A corporate gift arrives with it already granted, hundreds of times over.

What lands is a branded message with the recipient's name on it. Through the Klaviyo integration, that person becomes a contact the brand can talk to.

About BrewDog

BrewDog is a Scottish brewery founded in Ellon in 2007, selling craft beer worldwide. Its corporate gift shop is open now.

About Giftnote

Giftnote is the gifting platform for Shopify brands. It powers gift messaging, digital gift cards, store credit and multi-recipient corporate gifting for over a thousand merchants, and passes recipient data straight into Klaviyo, Attentive and Yotpo.

Frequently asked questions

Does BrewDog do corporate gifting?

Yes. BrewDog takes corporate and bulk gift orders through its corporate gift shop, sending to as many recipients as the list holds from a single order.

Can you send BrewDog gifts to many addresses in one order?

Yes. The shop handles the split, the address validation and the per-recipient messaging from a single order.

Can you write a different gift message for each recipient?

Yes. Send one group message to the whole list, write a different note for every recipient, or send with no message at all.

Can you choose when the gift message is sent?

Yes. Sending is scheduled separately from ordering, so the message arrives when it should.

How does a Shopify brand send one order to many addresses?

One Shopify order, one shipping address. Anything beyond that (per-recipient shipments, validated addresses, individual messages) has to come from an app. BrewDog does this with Giftnote Multi-Gift.

What software powers BrewDog's corporate gifting?

Giftnote Multi-Gift handles it: the storefront, bulk recipient upload, individual messages and send scheduling.