Omnisend
Use Giftnote gifting events to power personalised email and SMS campaigns in Omnisend throughout the gift journey.
Key Features
Email + SMS flows
Trigger Omnisend automations from gift purchase, delivery, and redemption.
Recipient capture
Grow your list with gift recipients who would otherwise stay invisible.
Branded messaging
Send gift notes, eGift cards, and store credit in your own design.
Segment gifters
Separate senders from recipients for sharper, personalised campaigns.
What you get with Omnisend
Email + SMS flows
Trigger Omnisend automations from gift purchase, delivery, and redemption.
Recipient capture
Grow your list with gift recipients who would otherwise stay invisible.
Branded messaging
Send gift notes, eGift cards, and store credit in your own design.
Segment gifters
Separate senders from recipients for sharper, personalised campaigns.
About Omnisend Integration
Use Omnisend to power the messaging side of gifting while Giftnote handles the gift itself. Gift events can drive Omnisend email and SMS automations for both the sender and the recipient.
Every gift recipient becomes a contact you can nurture — turning one-off giftees into an audience for future campaigns.
How to Get Started
Connect Omnisend to Giftnote in just a few steps
Enable Giftnote's Shopify Flow integration
In the Giftnote app, go to Settings → Integrations, find the Shopify Flow section, and click Configure to open the integration settings popup. Ensure the main toggle is enabled (individual triggers activate automatically as they're used in Shopify Flows), then save. This exposes Giftnote's six lifecycle triggers to Shopify Flow: Order Message created, Order Message delivered, Gift card created, Gift card message created, Gift card message delivered, and Store Credit issued.
Build a Shopify Flow workflow using a Giftnote trigger
In Shopify Flow, create a new workflow and select a Giftnote event as the trigger (for example, Gift card message created or Store Credit issued). Optionally add conditionals that Giftnote exposes per trigger type, such as Recipient email, Recipient phone, or Gift card value.
Add Omnisend's "Track an event" action to the workflow
Add an action to the same Flow workflow and choose Omnisend → Track an event (this triggers an Automation in Omnisend via a Custom Event; the Omnisend app must already be installed in your Shopify admin for it to appear as an action). Map the recipient's email (required) and/or phone (optional), and supply the Event ID you create in Omnisend under Store Settings → API → Custom Events → Create Event, then copy the generated Event ID into Shopify Flow. You must supply an email address or phone number or the event will not trigger.
Build the matching Automation in Omnisend
In Omnisend, go to Automation → Create workflow → Custom from scratch, select the custom event (the same Event ID mapped above) as the trigger, then design the email and/or SMS message that should fire off the Giftnote event. Note this triggers for all Contacts regardless of subscription status.
Test end to end
Manually trigger the mapped Giftnote event in Shopify (e.g. complete a gift-card purchase with a message), then open the recipient's contact record in Omnisend under Audience → Contacts and check the activity timeline to confirm the custom event appears. If it doesn't appear, recheck the Flow trigger, the Event ID, and the field mapping.
Automated giftingPaperless & brandedNew revenue streamReady to integrate Omnisend?
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