Every day, customers buy gifts from your Shopify store, are you maximizing the opportunity?

Gifting isn’t just seasonal; it’s a scalable revenue channel that drives long-term growth. Done right with Giftnote, it boosts AOV, converts recipients into paying customers, and increases eGift card redemption, all while enhancing the customer experience.

The Data Speaks:

• 700+ Shopify brands use Giftnote to drive gifting revenue.
• 250,000+ gifted transactions prove gifting is a powerful acquisition tool.
• Gifted orders average 20% higher AOV, increasing incremental revenue.
• Recipients become repeat customers, fueling long-term growth.
• Giftnote customers like Lalo, Bed Threads, Rothy’s, and Aviator Nation convert gift recipients at up to 14%.

Why Optimize Gifting Year-Round?

Gifting isn’t just for peak seasons, it’s a high-growth, always-on revenue channel. Most Shopify stores focus on the purchaser, but the gift recipient is just as valuable. Giftnote turns gifting into an acquisition tool, bringing in new customers who may never have discovered your brand.

• More gifting orders = higher AOV and consistent revenue growth
• A seamless gifting experience = loyal, repeat customers year-round
• Scalable acquisition channel = continuous new customer acquisition
• Increased store credit and eGift card usage = maximized customer spend

Gifting happens every day. The brands winning are the ones making it effortless.

The Must-Do List for Gifting Success

The most successful Shopify brands don’t wait for gifting to happen, they engineer it into their store experience. These steps are simple to implement and proven to drive results:

1. If you use Shopify Plus Put Giftnote in Checkout –This gets the greatest usage, add the widget ot the top left otherwise it gets lost.

2. Make It Clear in the Cart Drawer – A last-minute reminder before checkout boosts conversion. Our team will help implement it on your theme, Rebuy smartcart, Upcart and others.

3. Highlight It on Product Pages – Catch them when they’re deciding what to buy.

4. Create a Gifting Collection in Navigation – Showcase your most-gifted products based on Giftnote data. Make it easy for gifters to think about gifting and find gifts easily

5. Add Gifting Mention in Header – Keep gifting top of mind at all times. Regular customers may not have considered your product as a gift.

6. Add e-Gift Cards – Encourage customers to redeem store credit and eGift cards as gifts. Issue gift cards as store credit in Shopify admin or in the backend of the Giftnote app.

Messaging, Retention & Acquisition

1. Add a Strong Hook to Giftnote Emails – Make gifting irresistible with compelling subject lines and offers

2. Create Segments in Your ESP – Separate gifters, gift recipients, and non-buyers—then use targeted campaigns to convert them.

Build these segments in Klaviyo, Yotpo, Dotdigital or Iterable

3. Follow Up with Gift Card Recipients– Increase eGift card and store credit redemption while creating upsell opportunities.

4. Integrate with Your Loyalty Program – Reward your best customers with exclusive gifting incentives. Reward loyalty points for gifting if you have a loyalty program, or send one of campaigns to your best customers to encourage gifting. We integrate with all the major loyalty tools - Yotpo, Loyalty Lion, Okendo, Skio and more.

5. Run Gifting Ads Year-Round – Customers gift all year, so don’t just market during the holidays. Run paid ads on Meta, Instagram, Tiktok and other platforms to aquire gifters as new customers and retarget gift recipients

6. Post-Purchase Reminders – Prompt past gifters to send another gift, turning one-time gifters into repeat buyers.

E.g Gifters who purchased last Valentines day, Mothers Day or Christmas, target them with tailored messaging and suggested Gifts, make it a no brainer for them to purchase from you again

7. Make It Part of Your Brand Experience – Position gifting as an essential part of your customer journey, not an afterthought

Handling Bulk & Multi-Recipient Orders

If you're getting frequent requests for bulk orders or multi-recipient gifts, or want to open up this high-value revenue channel, set up Giftnote Multi Gift. This allows customers to easily send gifts to multiple recipients in one seamless experience—boosting both conversion and average order value.

Learn more about Multi Gift here

The Bottom Line

Gifting isn’t just a nice-to-have, it’s a repeatable growth strategy. Shopify brands that fully optimize gifting see more sales, higher AOV, and new customers acquired at scale.

If brands like Lalo, Bed Threads, Rothy’s, and Aviator Nation are seeing 14% conversion rates from gift recipients, why isn’t your store taking full advantage?

Giftnote makes it easy to turn gifting into a revenue channel, helping you drive more gifting orders, increase customer retention, and maximize eGift card and store credit redemption.

Want to maximize gifting-driven growth? Book a call to implement these together with our team calendly.com/giftnote

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