Snapshot

Industry: Premium Baby Products & Gifting
Platform: Shopify Plus
Region: Australia

Key Takeaways

• Giftnote converts both gifters and recipients into loyal, high-LTV customers
• Shopify and Klaviyo integrations power personalized, automated gift journeys
• Gifting is now scalable, measurable, and driving repeat revenue

About Baby Village

Baby Village is Australia’s top destination for premium baby gifts. Known for high-end products and a curated customer experience, the brand is the first choice for gifters celebrating new parents, baby showers, and milestone moments.

As demand grew on Shopify Plus, Baby Village saw an opportunity to elevate the gifting experience. The focus shifted to creating a journey that could scale by branding gift messages and nurturing both the buyer and recipient.

The Challenge

Gifting made up a significant portion of Baby Village’s Shopify revenue, but there was untapped potential behind the scenes. The team saw an opportunity to improve the back-end experience and deliver more value by:

• Capturing gift recipient data to enable future engagement
• Leveraging gifter journeys for retention
• Branding and personalising gift messages

With high-intent traffic, premium products, and a loyal customer base, the Baby Village team saw a clear opportunity to turn gifting into a repeatable and scalable growth channel.

“We're a popular destination for gifting but had no way of capturing the long-term value of the gift recipients.”

— Emma, Customer Experience Manager, Baby Village

The Solution

Giftnote was integrated into Baby Village’s tech stack with minimal effort, thanks to its simple, self-serve setup. The team was able to quickly personalise the gifting experience and bring it on-brand. Paired with Klaviyo, Giftnote transformed gifting into a fully automated, branded journey, without adding operational overhead.

• Branded gift messages delivered via Klaviyo, timed to arrive when the package is received
• Gifter and recipient emails captured automatically at checkout
• Post-gift welcome flows built for recipients to convert and engage
• Repeat gifting prompts and lifecycle flows for gifters
• Full integration into Shopify Plus and Klaviyo, with no dev time or ops lift

Giftnote was incredibly easy to install and personalize – it fit straight into our tech stack. We had automation, branding, and segmentation live in no time.
— Emma, Customer Experience Manager, Baby Village

Gifting That Builds Over Time

The results speak for themselves. Giftnote helped Baby Village unlock compounding growth from every gift.

• Gift AOV outperforms standard site orders
• Gift recipients convert at a higher-than-average rate
• Gifters come back for future occasions, driving repeat revenue
• Every gift is now a high-intent, zero-CAC acquisition touchpoint

The more gifts that go out, the more future customers they bring in. It’s a flywheel built into Shopify, powered by Klaviyo, and scaled by Giftnote.
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Why It Works

Gifting moments are at the heart of most baby brands—and there’s huge potential for those who know how to make the most of them.

Baby Village used Giftnote to turn a high-AOV, seasonal channel into an evergreen revenue stream.

They now control the entire journey from gift purchase to recipient retention and gifter reactivation. And it’s all automated, tracked, and optimized in the same Shopify Plus and Klaviyo ecosystem they already use.

“Giftnote didn’t just improve the experience, it gave us a system to grow from.”

— Emma, Customer Experience Manager, Baby Village
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Make Gifting Your Growth Channel

Giftnote helps Shopify brands:

✔ Automate branded gift experiences that drive loyalty

✔ Convert recipients and gifters into returning customers

✔ Build retention and lifecycle flows with Klaviyo

✔ Onboard fast with trusted agency partners like Moustache Republic
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Book a demo today and see how Giftnote helped Baby Village transform gifting into a compounding growth channel.
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Agency or tech partner? Let's colalborate. Giftnote is built to plug in and power results for your clients.