If you are not capturing the full potential of your post-purchase experience, you are missing a major revenue opportunity.

With our new Giftnote + Order Editing integration, your customers can edit their order or add a personalised gift message directly from the post-purchase page. One click, no support tickets, and more reasons for customers to come back.

Every brand is giftable. Whether you sell apparel, homewares, skincare, tech, or subscription products, your customers are already buying for someone else. The brands that win are the ones that make gifting simple, measurable, and part of the overall shopping experience.

Post-Purchase: The Most Underutilised Part of the Ecommerce Funnel

Most brands focus on pre-purchase touch points.

Ads. Product pages. Checkout.

But the moment after the sale is where you can:

• Increase average order value (AOV)
• Reduce costly support tickets
• Capture gifting revenue
• Turn recipients into loyal customers

Two tools. One Seamless Experience:

Order Editing puts your customers in control after checkout.

They can:

• Fix errors
• Update addresses
• Change sizes
• Add items without contacting support

Giftnote makes every product giftable by enabling customers to:

• Add a personalised, branded gift message at any stage after purchase
• Time delivery of the message to match the arrival of the gift
• Send digital gift cards instantly without fulfilment headaches
• Give you full visibility into gifting behaviour so you can follow up with recipients

Now, with the integration in place, they can do both, all from the same post-purchase page.

The Revenue and Retention Gap Most Brands Miss

After checkout, your customers are still making decisions that affect your bottom line.

They might need to correct their address.

They might remember an extra item they want to buy.

Or they might decide their order is actually a gift.

When brands fail to capture these moments, they lose:

• Higher average order values
• Additional sales from forgotten add-ons
• Emotional connection that drives repeat purchases

Order Editing captures the upsell and prevents costly support tickets.

Giftnote captures gifting revenue and turns recipients into new customers.

Example Scenarios

Scenario 1:

A customer buys a jacket and forgets the gift message.

Order Editing sends them a prompt to make changes.

They add a Giftnote message, scheduled to arrive with the package.

Scenario 2:

A customer orders shoes for a friend but selects the wrong size.

Giftnote delivers the gift message on time.

Order Editing allows them to update the size without contacting support.

Both scenarios keep the sale, save operational costs, and create new marketing opportunities with recipient data.

Brands Already Seeing Results

Billini

• Increased gifting convenience for customers
• Reduced support touchpoints
• Boosted upsells post-purchase

Rothy’s

• Eliminated manual gift message handling costs
• Integrated with carriers and ESP for fully branded gifting journeys
• Lowered support load by enabling customer-led changes

The Oodie

• Reduced gifting-related support tickets in peak season
• Gained visibility into gifting behavior
• Generated incremental gifting revenue with clear ROI

Fast to Launch, Fast to ROI

Giftnote and Order Editing integrate with Shopify Plus environments and your existing tech stack. Implementation takes no time at all,  and most brands start seeing measurable ROI almost immediately.

The Takeaway

Order Editing protects the revenue you already earned.

Giftnote creates new revenue by making every brand giftable and every order an opportunity.

Together, they:

• Increase AOV
• Boost customer retention
• Lower acquisition costs
• Turn post-purchase into a growth engine

Ready to unlock the revenue potential of every order? Book a demo and see how fast ROI can be.