Every brand is giftable, and every order should be editable. More often than you think, your customers are buying for someone else. Whether you sell apparel, homewares, skincare, tech, or subscription products, the brands that win are the ones that make gifting simple, measurable, and part of the overall shopping experience.

That's exactly what the Giftnote + Order Editing integration delivers. Customers can fix mistakes, add items, or personalise their order directly from the post-purchase page. One click, no support tickets, and more reasons for them to come back.

Post-Purchase: The Most Underutilised Part of the Ecommerce Funnel

Most brands focus on pre-purchase touchpoints like ads, product pages, and checkout, but overlook the critical post-purchase experience.

• Customers may need to edit an order: change sizes, fix an address, or add another item.
• They may also want to send it as a gift, complete with a personalised message.

Without the right tools, these moments create frustration for customers, more support tickets for your team, and lost revenue opportunities.

That is where the Giftnote + Order Editing integration comes in.

• Order Editing empowers customers to update their purchase without contacting support, reducing tickets, cancellations, and refunds.
• Giftnote makes every order giftable with branded digital gift messages and eGift cards, while unlocking a powerful new acquisition channel.

Together, Giftnote and Order Editing turn the post-purchase page into one of the most profitable parts of the ecommerce funnel, protecting existing revenue while generating new growth.

Brands Already Seeing Results

Leading brands are already combining Giftnote and Order Editing to create seamless post-purchase experiences that drive revenue and reduce support load.

Rothy’s

• Eliminated manual processing of gift notes
• Integrated with carriers and ESP for fully branded gifting journeys
• Lowered support load by enabling customer-led changes

The Oodie

• Streamlined peak season operations by combining editable orders with gift messaging
• Captured recipient data that unlocked a new acquisition channel
• Generated incremental gifting revenue with clear ROI

Billini

• Empowered customers to edit orders and add gifts after purchase
• Reduced gifting-related support tickets
• Boosted upsells post-purchase

‍Fast to Launch, Fast to ROI

Giftnote and Order Editing integrate with Shopify Plus environments and your existing tech stack. Implementation takes no time at all,  and most brands start seeing measurable ROI almost immediately.

The Takeaway

Order Editing protects the revenue you already earned.
Giftnote creates new revenue by making every brand giftable and every order an opportunity.

Together, they:

• Increase AOV
• Boost customer retention
• Lower acquisition costs
• Turn post-purchase into a growth engine

Ready to unlock the revenue potential of every order? Book a demo and see how fast ROI can be.