If you’re not leveraging your post-purchase experience, you’re leaving revenue on the table. And in gifting? That moment is everything.

The thank you page is the first stop after your customer hits “buy now.” But what happens next is often overlooked, especially when it comes to gifts.

Here’s the thing: not all gifts are flagged at checkout.

Your customer might have:

• Bought in a hurry
• Missed the gift messaging option
• Checked out on mobile
• Decided after the fact it was a gift

What starts as a practical purchase quickly becomes something more emotional. But by then, the moment to personalize has passed.

Post-Purchase Gifting by Giftnote

With Giftnote’s new Post-Purchase Gifting Feature, your customers can add a thoughtful gift message after they check out, whether they missed the option at checkout or changed their mind.

They’ll be prompted to add their message directly from the thank you page, or through a follow-up email or SMS.

No extra steps. No manual handling. Just a seamless, branded experience.

 This gives your customer a second chance to make their purchase feel like a gift, and it gives you a second chance to turn that recipient into a customer.

So... Why the Thank You Page?

Because it’s:

High attention – Conversion is done, distractions are low

Emotionally charged – This is the moment of giving

Prime real estate – Most brands underutilize it

Actionable – Customers are already in “yes” mode

What This Means for Brands

By unlocking the thank you page as a gifting moment, you can:

• Capture gifting moments that would’ve otherwise gone unnoticed
• Drive higher AOV and emotional connection through personalized post-purchase messaging
• Turn recipients into loyal customers, lowering CAC in the process
• Attribute gifting revenue and track recipient behavior
• Feed segmentation and retention flows with enriched customer data

McKinsey found that brands that personalize the end-to-end journey see a 10–15% lift in revenue and retention.

Post-purchase personalization helps you extend that journey in a meaningful, data-rich way.

It’s a Win for Everyone

• The gifter feels good
• The recipient knows who it’s from
• Your brand gets the data
• And your gifting strategy just got smarter
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Don't let the gifting moment end at checkout

Turn your thank you page into a high-impact customer experience with Giftnote’s Post-Purchase Gifting Feature.