Launched in 2018, The Oodie has redefined comfort with its lineup of wearable blankets and loungewear. As it expanded into a global brand, The Oodie faced the challenge of elevating its gifting operations to match its soaring popularity. Enter Giftnote, transforming a logistical challenge into a lucrative opportunity.

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Challenges‍

Managing a high volume of gift orders globally, The Oodie needed more than just a fix; it required a revolution. The old system of physical gift cards was not cutting it—costly, cumbersome, and critically lacking in personal touch.

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Giftnote's Strategic Solution Giftnote was seamlessly integrated into The Oodie’s global Shopify platforms. This wasn’t just about managing logistics; it was about reimagining the gifting experience. Giftnote’s integration facilitated a smooth transition to digital gift messages, personalized interactions, and targeted follow-ups through advanced data capabilities.

Transformative Results in the First Few Months

• Gifted Revenue: In the first few months, Giftnote helped generate over $2 million from gifting alone, marking a significant increase in this revenue stream.
• Gifted Orders: More than 15,000 gifts were processed, reflecting a substantial volume increase.
• Customer Acquisition: The period saw over 100 new customers converted from gift recipients, significantly boosting The Oodie’s customer base early in the integration.
• ROI: The return on investment was remarkable, with revenue from gift recipient conversions to first-time customers exceeding the platform cost by at least 5:1.

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Customer Insights and Engagement

The integration of Giftnote has significantly boosted customer engagement across various regions:

• New Purchasers: On average, nearly 65% of gift recipients converted into new purchasers.
• New Leads: Approximately 70% of gift recipients became new leads, highlighting the potential for future growth.
• Repeat Purchasers: About 30% of customers made repeat purchases, underscoring the long-term value of enhanced gifting.
• Existing Recipients: Around 10% of recipients were already existing customers, indicating a strong brand loyalty fostered through personalized gifting.

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Customer Feedback and Stakeholder Insights

Customers expressed immense satisfaction with the enhanced gifting experience, particularly noting the personalized touch of receiving digital gift messages. This first positive interaction significantly boosted customer engagement and brand loyalty.

Angelica Haviaridis, Head of Ecommerce at The Oodie, emphasizes the strategic advantage:

“Giftnote has revolutionized how we approach gifting. It’s not just about simplifying operations—it’s about unlocking the true potential of every gift. By identifying gift recipients and tailoring our outreach, we’ve turned what was once a logistical nightmare into a significant revenue stream. Giftnote’s ability to enhance the customer experience while driving conversions has been nothing short of transformative.”

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The Outcome

Giftnote’s integration with The Oodie showcases a masterclass in leveraging gifting as a powerful customer acquisition channel. Within months, Giftnote has not only simplified the logistics of gifting but has also redefined what it means to give a gift. The result? A significant boost in revenue, customer satisfaction, and operational efficiency, proving that in the world of e-commerce, a thoughtful gifting experience is key to unlocking growth and loyalty.

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