Snapshot
Industry: Fashion & Footwear
Platform: Shopify Plus
Region: North America

Key Takeaways

• Rothy’s eliminated its “gift recipient black hole,” identifying and converting previously lost leads into loyal customers
• Giftnote powered automated, branded gifting at scale, solving operational bottlenecks while driving revenue
• Gifting is now a year-round acquisition channel, not just a seasonal effort‍

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About Rothy’s

As one of the largest footwear and apparel brands on Shopify, Rothy’s has built a global reputation for sustainable, stylish products and a fiercely loyal customer base. Their signature flats and accessories are not only coveted, they’re often gifted. And with soaring order volumes, gifting had become both an opportunity and a challenge.

The challenge: operational strain and lost revenue

Like many high-growth Shopify merchants, Rothy’s gifting experience was falling apart at scale.

• Physical gift cards and printed messages were costly, unscalable, and off-brand
• Corporate gifting was nearly impossible to manage manually
• Most importantly, there was zero visibility into who was receiving these gifts

Every gift order captured one email, the buyer’s, while the recipient remained a mystery. With gift orders averaging 25% higher AOV, Rothy’s realized they were leaving revenue and customer acquisition opportunities on the table.

The solution: Giftnote integration

Seamlessly integrated into Rothy’s Shopify Plus store, Giftnote allows customers to add personalized digital gift messages while capturing both sender and recipient details. Messages are timed to arrive exactly when the gift is delivered, creating a perfectly branded moment.

What changed:

• Digitized, branded gift messages with custom email experiences to convert recipients
• Recipient identification: both buyer and recipient emails are captured
• Logistics integration with UPS, DHL, and FedEx to sync gift message timing with package delivery

"Before Giftnote, we relied on our 3PL to print and pack gift messages, expensive, unscalable, and off-brand. Now, every gift message is digitized, beautifully branded, and sent at the perfect moment. It’s seamless and impactful."

— Ashish Nangia, Sr. Technical Project Manager, Rothy’s

Rothy’s uses Giftnote’s Iterable integration to deliver premium-branded gift emails with targeted calls to action that engage recipients immediately.

Results that matter

While exact figures are private, the impact is undeniable. Giftnote customers typically 4x their gifting revenue by identifying and converting recipients at the moment of delivery. Rothy’s is no exception.

• Gift AOV is around 25% higher than standard orders
• Gift conversion rate is 40% higher than baseline site traffic
• Up to 20% of gift recipients make a purchase within 90 days
• Gifted revenue accounts for roughly 12% of total ecommerce revenue

This is where Giftnote’s gift-to-customer flywheel kicks in. One gift leads to one new customer, who becomes a future gifter. Over time, Rothy’s turns moments of delight into measurable, compounding revenue.

Scale and proof

Giftnote has powered over 350,000 gift experiences across 700+ Shopify merchants. Rothy’s now leverages this infrastructure to capitalize on gifting all year long, not just during holidays.

Common gifting challenges solved

• High costs of printed gift cards? Replaced with branded, paperless automation
• Manual corporate gifting? Streamlined through Giftnote’s multi-gift feature
• No visibility into recipients? Now 79% are identified and engaged, most for the first time
• Is gifting worth it? With higher AOV, CVR, and zero CAC leads, absolutely

The takeaway

Rothy’s no longer treats gifting as an operational burden. With Giftnote, it’s a scalable, high-performing revenue channel that compounds over time.

They’ve captured lost leads, driven higher AOV and conversion, and scaled gifting without strain. Every gift now becomes a customer opportunity, captured, engaged, and converted.

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Ready to turn gifting into a growth engine?

‍Book a demo and see how Giftnote helps brands like Rothy’s unlock new revenue and loyal customers from every gift.https://calendly.com/giftnote

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