Challenging the perception that microwaves are only for reheating leftovers, Anyday showcases the microwave’s potential to create restaurant-quality dishes in a matter of minutes. 

Due to the brand’s gift appeal—Anyday sought to provide an environmentally friendly and cost-effective way to include custom gift notes to orders. However, they encountered obstacles in finding a way to do so without increasing shipping costs and generating waste. 

Until they discovered Giftnote.

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Streamlining Anyday's Gifting Experience with Giftnote

After putting the idea on hold for two years, they discovered Giftnote and were impressed with its ease of use and seamless integration into their Shopify checkout page. 

They implemented digital gift notes in less than a week, providing their customers with a user-friendly and hassle-free gifting experience during the holiday season.  Using Giftnote’s Klaviyo integration, Anyday sends an email (with the digital gift note) to the giftee at the precise moment their gift is delivered by the postal carrier.

Using Giftnote, Anyday discovered 86% of Gift recipients were previously unknown to the brand, presenting a huge opportunity for converting happy gift recipients into Customers. To capitalise on this, they  encourage an 'opt-in' from the giftee that aims to establish ongoing communication with the recipient via Klaviyo. Anyday is using this strategy’s potential to turn recipients into loyal customers.

To enable this, Anyday set up Klaviyo segments based on "Gift Recipient" and "Gift Sender". This presents a range of possibilities for future Klaviyo email and SMS marketing, as well as creating a targeted audience for paid media channels.

The Ease of Implementation with Giftnote

Lily Cheng, Head of eCommerce praised Giftnote's straightforward installation process.

“We were blown away by how easy it was to use. I installed it myself and all I had to do was hit 'Yes, I want to use a gift note at checkout.' The Giftnote solution appeared magically on the Shopify checkout page, and we didn't need to involve our developers at all. It was amazing!”

Lily also loved the clean user interface, saying that it didn't detract from their brand or products.

“It wasn't in-your-face or distracting from our brand or products, which was important to us. Compared to other gifting apps that had popups or complicated processes, Giftnote was quick to install and a no-brainer for us to choose.”

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Giftnote's Business Impact: Increased Sales & Improved Customer Experience

Since installing the Giftnote app, Anyday has seen a significant impact on its business by unlocking giftable revenue—converting recipients into customers, and building customer loyalty and retention through a seamless gifting experience. 

Over a 90-day period, Anyday sold 527 gifts, generating seven figures in gifted revenue. What's even more impressive is that Anyday was able to convert 7% of these gift recipients into customers, effectively turning gifting into a revenue-generating channel for the business. 

"We've seen the impact of Giftnote during Christmas and Black Friday, where we saw a 40% higher average order value for gift orders,” Lily said.

Lily said they haven't received any complaints about the gifting experience. 

“We've received positive feedback from our customers who appreciated the notifications that their giftees received their gifts. It's been a seamless integration, and we're happy to see how it's positively impacted the customer experience at Anyday,” Lily said.

They are exploring the possibility of being featured on wedding registries and baby shower sites, as they believe Anyday products would make an ideal gift for newlyweds and parents.

Gifting Made Easier with Giftnote's Upcoming Features

Anyday have been eagerly anticipating the launch of Giftnote's upcoming feature releases—with two specific goals in mind. 

Firstly, they want to be able to track the percentage of gift recipients who become customers and how Giftnote is driving retention, acquisition, and brand awareness. 

Secondly, they aim to Increase the visibility of the gifting option on their website, including gift messaging on the product page to stand out from competitors. And when it becomes available, add a feature that allows customers to schedule delivery on a specific date. 

Lily highly recommends Giftnote if you’re looking for a simple gifting solution.

“It's just so simple to use, and there's really no other solution out there that I've found that's easier. You don't get lost in all the customisability, and it's just the right balance of features and simplicity.
Plus, the fact that it integrates so well with Klaviyo means you can easily customize it to fit your brand needs and personalise digital notes, without having to learn a whole new app.”

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Interested?

Book a demo with the Giftnote team today and you'll recieve $20 credit and complimentary onboarding for referencing Anyday

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