Gapstow
- Shopify Plus Partner
- North America
Brands who need senior e-commerce leadership embedded in the team, not another vendor to manage.
Last verified
Our verdict
Gapstow offer something most agencies do not: fractional e-commerce leadership, where you get a senior operator inside the business rather than a supplier outside it. Founder Shawn Moreau co-founded and sold a DTC brand before this, and that merchant-side experience shows in the positioning — 'we've sat on both sides of the table', and pricing framed on outcomes rather than hours logged. They are also explicitly willing to take the messy problems other agencies decline: 'bring us the weird one.' Six years with ROAM and multi-year platform advisory for MìLà say the model works.
Gifting signal
Systems and integration depth is what makes gifting work across 3PL, ERP and subscription tooling.
Strengths
- Fractional e-commerce leadership — senior operator embedded rather than a vendor relationship
- Founder previously built and sold his own DTC brand
- Shopify Plus Partner with deep systems work: NetSuite, ERP, 3PL, CRM and API integrations
- Six-year client relationship with ROAM Adventure Co. and multi-year advisory for MìLà
- Pricing built around total outcome rather than hours logged
- Explicitly takes on complex escalations other agencies pass on
Watch out
Gapstow work best where there is a real strategic question to answer, not just a ticket queue — they are the team you bring in to work out what to do next and then do it. If you already know exactly what you need built, a pure delivery shop may suit better.
The details
Everything below is taken from publicly published sources.
Specialisms
- Development
- CRO
- Analytics
- Store Setup
- Migration
Named clients
- ROAM Adventure Co.
- Wulf's Fish
- Copper Cow Coffee
- MìLà
- FOUNT
- Hawaiian Shaved Ice
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