How does Gapstow engage with a brand?

They embed senior ecommerce leadership into your team rather than operating as a vendor you manage. For a brand without a head of ecommerce, that is often the missing piece.

What size brands does Gapstow work with?

Brands in roughly the $20-50M range, with a deliberately lean and entirely US-based team. You work directly with the developers, project managers and strategists.

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Gapstow

Q: Does Gapstow work with Giftnote?

Yes. Their systems and integration work across 3PL, ERP and subscription tooling is the part that matters most for gifting, since that is where gift orders are most likely to go wrong.

Shopify Plus Partner
North America

Brands who need senior e-commerce leadership embedded rather than another agency to manage.

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Last verified 8 September 2026

Our verdict

Gapstow embed senior e-commerce leadership into your team rather than operating as another vendor to manage. For gifting that matters at the decision points: which surfaces the gift option appears on, how gift orders are tagged and routed, and what integrates with the 3PL and ERP behind the store. Practical systems work rather than a rebuild you did not ask for.

Gifting signal

Systems and integration depth is what makes gifting work across 3PL, ERP and subscription tooling.

Strengths

Senior e-commerce leadership embedded in the team, not another vendor to manage
Systems and integration depth across 3PL, ERP and subscription tooling
Gift orders tagged and routed correctly through fulfilment
CRO and analytics on the gifting path
Shopify Plus Partner

Watch out

Gapstow embed as senior leadership rather than a full delivery crew. If you need a large build team they will point you at one.

The details

Everything below is taken from publicly published sources.

Founded: 2015
Parent group: Independent

Specialisms

Development
CRO
Analytics
Store Setup
Migration

Named clients

ROAM Adventure Co.
Wulf's Fish
Copper Cow Coffee
MìLà
FOUNT
Hawaiian Shaved Ice

Published case studies

Where Gapstow fit in a gifting programme

Most gifting decisions are not build decisions. They are judgement calls: which surfaces the gift option should appear on, whether to charge for it, how orders get tagged so the warehouse handles them correctly, and what the 3PL needs to receive. Those are the calls that decide whether a gifting programme works, and they are made before anyone writes code.

Gapstow embed senior ecommerce leadership into a team rather than operating as another vendor to manage. For a brand without a head of ecommerce, that is often the missing piece — someone with the experience to make those calls quickly and the technical depth to implement them.

What makes them a good fit

Ten years in as an agency, US-based, and a Shopify Plus Partner focused on brands in the $20-50M range. The team is deliberately lean and entirely American, so you work directly with the developers, project managers and strategists rather than through an account layer.

Their systems and integration work across 3PL, ERP and subscription tooling is the part that matters most for gifting, since that is where gift orders are most likely to go wrong. They are not a large delivery crew, so a full replatform on a hard deadline needs a bigger team alongside them.