Does Ecommerce Equation work with Giftnote?

Yes. Ecommerce Equation is a Giftnote partner. Ecommerce Equation members can install Giftnote from the Shopify App Store and the Giftnote team onboards them.

What is Ecommerce Equation?

Ecommerce Equation is a Sydney-based membership programme for ecommerce founders, founded by Jay Wright in 2020. Ecommerce Equation offers profit dashboards, benchmarking, weekly coaching calls, playbooks and member events.

Can Ecommerce Equation set up Giftnote on my Shopify store?

Ecommerce Equation coaches founders but does not build stores. Giftnote installs from the Shopify App Store, and the Giftnote team handles onboarding.

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Ecommerce Equation

Founder membership and coaching programme
Australia & New Zealand

Growing ecommerce brands that run marketing in house and want coaching, benchmarks and peers to plan peak season.

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Last verified 17 September 2026

Our verdict

Ecommerce Equation is a Sydney membership programme for ecommerce founders, founded by Jay Wright in 2020. Members get profit dashboards, benchmarking, weekly coaching and playbooks. Gifting fits that work as a customer acquisition channel, and Ecommerce Equation brings partner tools into the coaching calls where founders plan peak season.

Gifting signal

Coaches founders on retention, CAC and peak season, and brings partner tools into the relevant coaching calls.

Strengths

Profit dashboards tracking revenue, COGS, CAC, LTV and contribution margin
Benchmarking against other member brands
Weekly coaching calls and playbooks for paid ads, retention, cash flow and hiring
Member events in Sydney, Melbourne and Los Angeles
Partner tools introduced in the coaching calls where the topic comes up

Watch out

Ecommerce Equation is a coaching membership, not a build agency. If you want theme work or Klaviyo flows done for you, pair it with a build or retention agency.

The details

Everything below is taken from publicly published sources.

Founded: 2020
Parent group: Independent

Specialisms

Marketing
Analytics

Where does Ecommerce Equation fit in a gifting programme?

Ecommerce Equation is a membership programme for ecommerce founders, based in Sydney and founded by Jay Wright in 2020. Ecommerce Equation gives members profit dashboards, benchmarking, weekly coaching calls and playbooks for paid ads, retention, cash flow and hiring. Ecommerce Equation says it has worked with more than 4,000 brands.

Gifting lives inside the numbers Ecommerce Equation coaches on. Gift orders carry around 25% higher AOV than standard orders, 74% of gift recipients have never bought from the brand before, and Q4 carries roughly 80% of gifting revenue. A founder who tracks contribution margin and CAC can see gifting as a customer acquisition channel with no ad spend behind it.

Why is Ecommerce Equation a Giftnote partner?

Ecommerce Equation introduces partner tools inside the coaching calls where the topic comes up, so founders hear about gifting while they plan peak season or retention. Giftnote fits those calls. Giftnote turns the gift message into SMS and email the recipient receives, and helps brands convert gift recipients into customers.

Ecommerce Equation also runs in-person events for members. Ecommerce Equation says more than 1,200 founders attended its 2025 events, and its 2026 events run in Sydney, Melbourne and Los Angeles.

Who is Ecommerce Equation best for?

Ecommerce Equation suits founders running a growing ecommerce brand who want to manage marketing in house with coaching, benchmarks and a peer community behind them. Membership is by application.

Ecommerce Equation coaches founders and does not build stores or run marketing accounts for them. A brand that wants a theme build or Klaviyo flows done for it should pair Ecommerce Equation with a build or retention agency from the Giftnote partner list.