
Dolgify
- Shopify Partner · Recharge Service Partner
- North America
Small and mid-sized Shopify brands who want the gifting experience to sound like them.
Last verified
Our verdict
Gifting is a storytelling problem before it is a technical one. Someone is sending your product to a person who has never heard of you, and the message that arrives with it is the only introduction you get. Dolgify are a women-led studio who do brand storytelling, site design and full copywriting together, which is exactly the combination that makes a gift message sound like the brand rather than a form field.
Gifting signal
Brand storytelling and copywriting are what make a gift message land rather than read as automated.
Strengths
- Brand storytelling workshops that shape what the gift message actually says
- Site design and development delivered alongside the copywriting
- Full site copywriting in house, including the gifting and checkout moments
- Growth and SEO strategy for brands not relying entirely on paid ads
- Recharge Service Partner for subscription and repeat purchase brands
- Works closely with small and mid-sized merchants rather than enterprise
Watch out
Dolgify work best with small and mid-sized merchants where the founder is still close to the brand voice. Enterprise brands with an existing copy team will use less of what they do.
The details
Everything below is taken from publicly published sources.
- Parent group
- Independent
Specialisms
- Branding
- Design & UX
- Development
- SEO
Named clients
- The Cravory
- Garden Homemade Soap
- Starfish Kids
- UA Hawaii
- RocketFire
- Bathologist
Where Dolgify fit in a gifting programme
Gifting is a storytelling problem before it is a technical one. Someone is sending your product to a person who has never heard of you, and the message that arrives with it is the only introduction you get. If it reads like a system generated it, that is the first impression your brand makes.
Dolgify are a women-led studio doing brand storytelling, site design and full copywriting together. That combination is unusual and it is the relevant one here, because the words in a gift message are a brand asset that most agencies never think to write.
What makes them a good fit
Their process starts with a brand storytelling workshop, which shapes what the gifting moments actually say — the message template, the recipient email, the packing insert — rather than leaving them as defaults nobody revisited. Design and development are delivered alongside the copy, so the gifting experience is written and built by the same people.
They work with The Cravory, Garden Homemade Soap, Starfish Kids, UA Hawaii and Bathologist, and are a Recharge Service Partner for brands with subscription or repeat purchase. The fit is small and mid-sized merchants where the founder is still close to the brand voice; enterprise brands with an in-house copy team will use less of what they do.
Dolgify: your questions
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