Contara
- North America
CPG and subscription brands who want conversion and retention measured on revenue per visitor rather than vanity metrics.
Last verified
Our verdict
Contara have picked the harder and more honest metrics to be judged on, and built the whole practice around them. Rather than optimising conversion rate in isolation they target revenue per visitor, and rather than reporting email open rates they report lifetime value — both of which are the numbers that actually move a P&L. The commercial model matches: one flat monthly fee, month-to-month, no scope negotiations. For a CPG or subscription brand where gifting drives trial, that measurement discipline is exactly what turns a gift order into a defensible growth channel.
Gifting signal
Subscription and retention optimisation for CPG — the category where gifting most often drives first trial.
Strengths
- Optimises for revenue per visitor rather than conversion rate alone
- Retention measured on lifetime value, not open and click rates
- Flat monthly fee, month-to-month — no scope negotiations or surprise bills
- Weekly A/B testing run to statistical significance using Intelligems
- Dedicated pod per client including strategist, developer, designer and founder access
- Deep subscription experience across Slate Milk, Magna and Reggie
Watch out
Contara are specialists in CPG and subscription commerce, and the retainer model suits brands ready for continuous month-over-month optimisation rather than a one-off build. If that is the shape of your programme, they are a strong fit.
The details
Everything below is taken from publicly published sources.
Specialisms
- CRO
- Development
- Email & SMS
- Subscriptions
- Analytics
Named clients
- Slate Milk
- Move
- Magna
- Reggie
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