Get BFCM-ready — we'll set your gifting up, white-glove.

All agency partners
Bedford Lane logo

Bedford Lane

  • Certified Shopify & Klaviyo Agency Partner
  • North America

Eight and nine-figure DTC brands who want retention run at volume by a team that has operated brands themselves.

Visit website

Last verified

Our verdict

Bedford Lane are a retention specialist operating at real scale — over 500 million email sends in the past year and more than five million subscribers under management. They were founded by brand owners who got tired of being burned by agencies, and it shows in how they sell: pricing is published openly on the site, packages are specific, and the deliverables are itemised down to subject-line A/B tests and QA. For a gifting programme, recipients are the highest-intent new audience a brand can capture, and this is a team built to work that list hard.

Gifting signal

Retention and lifecycle is the capability that converts gift recipients into customers, and it is the whole of what they do.

Strengths

  • Over 500 million email sends in the past year, across 5M+ subscribers under management
  • Focused on 8 and 9-figure DTC brands — used to operating at volume
  • Pricing published openly on the site, with itemised deliverables
  • Certified Shopify and Klaviyo agency partners
  • Founded and run by former brand owners rather than career agency staff
  • Campaign, flow, SMS and popup testing handled as one retention practice

Watch out

This is a deep retention practice rather than a full-service agency — they do email and SMS, and do it at scale. Pair them with your build partner and let them own the lifecycle layer.

The details

Everything below is taken from publicly published sources.

Specialisms

  • Email & SMS
  • Marketing
  • Analytics
Automated gifting
Paperless & branded
New revenue stream

Working with an agency on gifting?

Install Giftnote and try every plan free for 30 days.