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Andzen

  • Klaviyo Elite Master Partner · Klaviyo Agency Partner of the Year APAC 2025
  • Global

Brands whose gifting upside is in lifecycle — turning gift recipients into a marketable, owned audience.

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Our verdict

On the credential that matters most for lifecycle work, Andzen are as good as it gets in this region: the first Klaviyo Elite Master Partner in APAC and fifth globally, and Klaviyo Agency Partner of the Year APAC for 2025. They were also among the earliest agencies in the Shopify Plus Partner Program. Their published stack is unusually broad for a lifecycle shop — Klaviyo, Attentive, Postscript, Recharge, Gorgias, Okendo, Loop — which is precisely the shape you want if gift recipients are an audience to be captured and nurtured rather than a shipping address. Teams across APAC, AMER and EMEA.

Gifting signal

Top-tier Klaviyo capability is the single most direct lever on gift-recipient conversion.

Strengths

  • First Klaviyo Elite Master Partner in APAC, fifth globally
  • Klaviyo Agency Partner of the Year APAC, 2025
  • Among the earliest agencies in the Shopify Plus Partner Program
  • Email, SMS and messenger run as one lifecycle practice
  • Loyalty and retention tooling across Smile.io, Okendo and influence.io
  • Teams operating across APAC, AMER and EMEA

Watch out

Andzen are lifecycle and CRM specialists rather than a build shop — that focus is why the Klaviyo credentials are what they are. Pair them with your storefront partner and let them own the retention layer.

The details

Everything below is taken from publicly published sources.

Specialisms

  • Email & SMS
  • Marketing
  • Analytics
  • Subscriptions

Named clients

  • MAAP
  • Aje
  • Birdsnest
  • Nutrition Warehouse
  • Janie and Jack
  • Hard Yakka
Automated gifting
Paperless & branded
New revenue stream

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