We’ve tracked Mother’s Day gifting trends across more than 1,000 Shopify brands using Giftnote over the past four years. The patterns are clear: this is one of the biggest gifting events of the year, and it’s growing fast.

This year, Mother’s Day falls on May 11 in most regions including the US, Canada, APAC, and Latin America. If you're not already prepping your store for the surge, the clock’s ticking.

What the data shows

From past years, here’s what we consistently see:

• Gifting starts to ramp up around May 4 and 5
• Order volume spikes 70 to 80 percent between May 8 and 10
• eGift card purchases surge in the final 72 hours
• “Send now” usage triples in the last 48 hours—last-minute gifters worried about shipping delays
• Average order value increases by up to 25 percent between May 8 and 12
• The National Retail Federation reports average Mother’s Day spend in 2024 was $254

This is a serious revenue opportunity. But if you’re not live with gift messaging and digital gift card campaigns by May 1, you’re already behind.

Why gifting features matter

If your store isn’t offering a gifting experience, you’re losing out. Here's what that really means:

• Customers will bounce to find something that feels more thoughtful
• You’re missing first-time exposure to highly qualified leads, 79% of Mother’s Day gift recipients haven’t purchased from the brand before
• You’re giving up the chance to turn those new gift recipients into repeat buyers

Mother’s Day is one of those rare ecommerce moments where intent is high, timelines are tight, and customers are actively looking for ways to make their gift more meaningful. If your store doesn’t support that, you’re not in the race.

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What to do now

If you want to capture this opportunity, now’s the time to act. Giftnote helps brands get set up quickly with instant eGift delivery, personalized gift messages, and seamless integration into your existing checkout and post-purchase flow.

We’ve built Giftnote to support exactly these kinds of high-intent, time-sensitive gifting moments. And the results speak for themselves, higher AOV, lower cart abandonment, and more new customers coming in through gifting.

Get ready before it’s too late

You have a short window. The demand is real, and the dollars are on the table.

Make sure your store is ready by May 1.

Need help getting set up? Book a Giftnote demo and we’ll show you how to capture the full value of Mother’s Day gifting this year.

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