When gifting became a missed opportunity, these brands turned it into a revenue driver using Giftnote integrated with Yotpo Email.

Shopify brands have nailed conversion, post-purchase flows, and loyalty. But many had a blind spot in the customer journey: gifting.

When someone sent a gift, the experience ended at checkout. The recipient received the product but never heard from the brand. No message. No visibility. No follow-up. Just a missed opportunity sitting on someone’s doorstep.

Even worse, most brands relied on printed cards, manual workarounds, or gifting plug-ins that didn’t integrate with email or loyalty platforms.

This case study looks at how brands like Aviator Nation, Frank Body, and Billini transformed gifting from an untrackable moment into a scalable growth channel, using Giftnote, fully integrated with Yotpo Email.

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From One Gift to Two Leads

Giftnote lets Shopify brands send beautifully branded digital gift messages, timed perfectly with delivery.

Connected directly into Yotpo Email and Loyalty, these messages become more than just thoughtful. They drive action.

The gifter is captured. The recipient is captured. Both are funneled into automated flows, nurtured, and converted.

One order becomes two leads. A loop that grows itself.

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"Two industry leaders, one shared goal: elevate the customer experience. Giftnote being one of Yotpo Email & SMS’s first integrations shows the teams’ focus on innovation and building something genuinely valuable for our shared brands."

— Rad Mitic, Head of Brand Advocacy, Yotpo

Snapshot

• 74% of gift recipients are net new to the brand
• 11% convert within 90 days
• 25% higher AOV on gifted orders
• 67% of gifters are first-time customers

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Real-World Results from Leading Shopify Brands

Frank Body

Challenge: Frank Body didn't have an easy way for customers to leave a personalized digital note with gifts during the holiday season.
Solution: Giftnote was quickly installed and integrated across their product pages, cart, and gift guide. Real-time messaging synced with Australia Post delivery to create a seamless, branded experience.

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“We got to understand more about gift buying on site, then use Yotpo integration to retarget.”
— Chloe Paratore, Global Head of Digital, Frank Body

Aviator Nation

Challenge: The gifting process relied on printed cards and manual handling. It was costly, off-brand, and difficult to scale.
Solution: Giftnote digitized and automated gifting. Yotpo Email powered personalized flows that were measurable and on-brand.

“Before Giftnote, our gifting program relied on printed cards and manual processes. It was costly, inconsistent, and hard to scale. Now it’s fully automated, on-brand, and driving real results. Giftnote integrates seamlessly with our Yotpo flows, delivering a personalized experience that actually converts.”
— Curtis Ulrich, Director of eCommerce, Aviator Nation

Billini

Challenge: The team wanted to scale gifting without slowing down operations or relying on developers.
Solution: Giftnote launched inside existing Yotpo flows in just days. Setup was fast and seamless.

“With Giftnote and Yotpo, we simplified the process of adding gifting to our customer offering. The setup was seamless, and our customers quickly embraced it!”
— Emily Troian, Digital and Ecommerce Manager, Billini

The Gifting Flywheel

Here’s the playbook leading brands are using:

Gift purchased → Branded message delivered → Recipient opts in → Loyalty or offer sent → Recipient converts → Future High value Loyal customer created

“For any brands leveraging a gifting strategy, it is an absolute no-brainer to integrate Yotpo Email and SMS with Giftnote. The results speak for themselves and have driven clear and measurable impact for our shared customers. The best tech integrations sell themselves, and we are thankful for partners like Giftnote who care just as much as we do about one very simple thing: helping our mutual customers generate more revenue.”
— Robin Lee, General Manager, Yotpo Email

Why It Outperforms Paid Channels

• Zero CAC — Your next customer already has the product
• Higher intent — Gifting is emotional and memorable
• 25% higher AOV — Gift buyers spend more
• End-to-end tracking — From delivery to opt-in to repurchase

Built for Shopify. Powered by Yotpo.

Giftnote connects directly to your Yotpo Email flows. No custom work. No added complexity. Just smarter lifecycle marketing.

✅ Native Shopify integration
✅ Email and SMS in one platform
✅ Drag-and-drop builder with Canva
✅ Pay-as-you-send pricing
✅ Loyalty data built into every campaign

Final Takeaway

This isn’t just about gifting. It’s a revenue channel hiding in plain sight.

Whether you already use Yotpo or are considering the switch, Giftnote unlocks untapped intent in every order without more campaigns, spend, or tech debt.

Gifting doesn’t just feel good. It performs.

Book a Demo

Turn your next gifted order into two future customers.
👉 calendly.com/giftnote

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