At the recent DTCX Online eCommerce Summit, Giftnote founder, Adam, was joined by two satisfied customers, Geoff from Dr. Dough Donuts and Andrew from Crockd, to share their experiences and how they have successfully utilized Giftnote to unlock new customers and generate additional revenue through their gifting channels.

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Introducing Giftnote

‍Giftnote, a powerful Shopify plugin, empowers online brands to enhance their gifting potential by offering automated, personalized, and paperless gifting experiences. With over 200 successful installations, Giftnote has proven to be a game-changer in the world of e-commerce.

Geoff from Dr. Dough Donuts and Andrew from Crockd:Geoff and Andrew, both accomplished merchants, took the stage at the DTCX Online eCommerce Summit to share their firsthand experiences with Giftnote. Geoff's business, Dr. Dough Donuts, specializes in customizable donuts, cookies, and cupcakes, catering to both small and large businesses. Meanwhile, Andrew's brand, Crockd, delivers DIY creativity kits directly to customers' doors. Both entrepreneurs have achieved remarkable success in the gifting industry with the help of Giftnote.

Enhancing the Gifting Experience

Giftnote offers a seamless and personalized gifting experience, addressing the common problem of disconnected messaging and disjointed gift interactions. Customers can easily add personalized gift messages that can be sent instantly or scheduled for future delivery. This powerful feature enables brands to effectively merchandise their gifting products, resulting in a significant revenue boost.

Operational Efficiency

One of the key advantages of Giftnote is its ability to automate the process of sticking, printing, and adding gift notes to boxes, eliminating the need for manual intervention. This paperless solution significantly reduces operational burdens, particularly with third-party logistics (3PL) providers. Moreover, Giftnote's analytical capabilities allow brands to measure the impact of gifting on converting recipients into first-time customers, driving incremental revenue growth.

Higher Conversion Rates for Gifting

Gifting transactions often yield much higher conversion rates compared to other types of purchases. Brands that offer gifting options have observed a substantial increase in conversion rates. Split tests conducted with hidden and visible gifting modules have clearly demonstrated the importance of a smooth and engaging gifting experience in attracting customers and fostering brand loyalty.

Widget for Customization

To empower brands further, Giftnote has developed a user-friendly widget that seamlessly integrates with Shopify stores. This customizable widget appears prominently on the product pages or cart page, enabling customers to easily select and personalize their gifts. With features like customizable colors, text, fonts, and the potential for future enhancements like sending rich media, brands can provide convenient customization options to their customers. The widget also integrates effortlessly with popular platforms like Klaviyo for email and SMS notifications.

Personalized Gift Messages

Giftnote provides brands with complete control over creating personalized gift messages that align with their brand's style. Logos, fonts, and colors can be customized, ensuring a cohesive brand experience. Integration with Klaviyo for transactional emails further enhances the overall gifting experience, adding value for both brands and customers.

Reduction in Customer Support Messages

Giftnote's implementation has resulted in a significant reduction in customer support messages for many brands. By eliminating the need for physical gift cards and streamlining the customization process, the app has reduced manual handling and streamlined operations. This improvement has saved thousands of hours and improved overall efficiency.

Uplift in Conversion Rates

Monitoring conversion rates on a daily basis reveals the substantial impact it has on website views. Implementing split testing methods and incorporating gift note messages have shown a remarkable uplift in conversion rates. The ability to modify and update gift notes easily enhances customer satisfaction and eliminates friction in the gifting process. Implementing gift note features is quick and straightforward, allowing brands to optimize their gifting channels for maximum revenue potential.

Unlocking New Customers and Revenue

By leveraging Giftnote, both Geoff from Dr. Dough Donuts and Andrew from Crockd have successfully unlocked new customers and generated additional revenue through their gifting channels. Giftnote's seamless integration, personalized gifting experience, and operational efficiency have played a crucial role in their success. The ability to offer a unique and memorable gifting experience has attracted new customers and increased brand loyalty, resulting in sustainable revenue growth.

In conclusion,

Giftnote provides online brands with the tools they need to unlock new customers and revenue from their gifting channels. Through personalized gift messages, operational efficiency, and enhanced customization options, brands can create a seamless and engaging gifting experience that drives conversions and fosters customer loyalty. The success stories of Geoff from Dr. Dough Donuts and Andrew from Crockd serve as inspiring examples of how Giftnote can be a game-changer in the world of e-commerce gifting.