Welcoming a new baby is a beautiful milestone, and for brands, a powerful moment to connect.

From swaddles and sleep monitors to nursery furniture and comfort toys, gift purchases make up a large portion of orders for baby brands.

But here’s the catch: when these gifts arrive at the recipient’s door, many arrive without a note, a name, or a brand behind them.

That’s a missed opportunity for connection, for conversion, and for brand discovery.

Enter Giftnote

Giftnote is the modern gifting solution built for Shopify brands, enabling automated, on-brand gift messages and digital gift cards via SMS and Email to be delivered when the gift arrives.

We’ve recently partnered with some of the most trusted names in the baby space:

• Nanit
• Nestig
• HALO
• Aden + Anais

They join longstanding Giftnote partners like Love to Dream, Baby Village, and Ergopouch, collectively sending hundreds of thousands of baby gift orders, and turning those moments into meaningful customer acquisition opportunities.

Why We Built Giftnote

Giftnote was born from a personal pain point.

“My co-founder and I both became dads during the pandemic. We were flooded with baby gifts from friends and family, but most arrived with no note, no sender, and no connection to the brand. It was a broken experience. We built Giftnote to fix that.” — Nick Kennedy, Co-Founder, Giftnote

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That early insight has shaped everything we do:

• Help brands make every gift more personal
• Let recipients know who the gift is from
• Capture new customer data and convert recipients into loyal buyers

Why the Baby Category Loves Giftnote

The baby industry is unique:

• Most products are giftable
• New parents are open to discovery
• Emotional connection is everything

Giftnote allows brands to:

• Remove the operational cost of gift messaging
• Deliver thoughtful, branded experiences via digital channels
• Capture recipient details and convert them to future customers
• Gain full analytics on gifting behavior

Unlocking Post-Purchase Gifting Moments

Not every gift is marked at checkout.

Sometimes, a customer only realizes it’s a gift after the purchase, especially in the baby category, where parents share registry links, community forums, or inspiration via Instagram.

Whether they missed the gift option, changed their mind, or simply acted on impulse, that moment of emotional intent often happens after the transaction.

That’s why we recently launched Giftnote’s Post-Purchase Gifting Feature.

Now, customers can add a gift message even after the order is placed.

For brands, this means:

• No more missed gifting moments
• More visibility into who’s gifting and receiving
• Increased order attribution + recipient engagement

“We built this feature because we realized gifting isn't always linear. Especially with baby products. People change their minds, buy last minute, or forget the message. Now, you can capture that moment after checkout and still deliver an incredible experience.” — Matthew Ding, Co-Founder

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It’s another way Giftnote helps baby brands turn gifting into a scalable, always-on acquisition channel.

More Than a Note. It’s a New Revenue Stream.

Baby brands using Giftnote are not just improving CX, they’re unlocking measurable results:

• Lower customer acquisition costs
• Increased average order value (AOV) on gifted orders
• Direct recipient engagement via email/SMS
• Rich segmentation opportunities with Klaviyo

Ready to Modernize Your Baby Gifting Experience?

Whether you're scaling globally or just starting out, Giftnote is the plug-and-play gifting solution for Shopify brands.