Industry: Baby & Kids

The Challenge: Manual handwritten gift notes creating operational pressure and limiting visibility into gifting activity

The Solution: Automated digital gift messaging and vouchers embedded directly into Shopify

Key Results: Reduced fulfilment overhead, measurable gifting engagement, and recipient conversions exceeding typical ecommerce benchmarks

When Gifting Is Core to the Brand

For Munchkin & Bear, gifting isn’t seasonal, it’s embedded in the customer journey.

“Gifting is a very important part of our business. Our core customer base is generally new parents so our play mats and toys have always been popular to give when a new baby arrives! Be it from grandparents, besties, siblings, or even a workplace, our baby items and gift vouchers have been an important part of our business.”

Their products are naturally milestone-driven.

“Our play mats are perfect for newborns, purchased as a handy item for new parents and their bubs to safely lay on a soft surface and meet their milestones. Our gift vouchers are also a perfect alternative if not sure on style.”

Demand was strong. The challenge was how gifting was delivered and managed inside Shopify.

The Challenge: Manual Gift Messaging 

Before implementing digital gift messaging, every gift note was handwritten and packed manually.

“Previously we hand-wrote gift messages on expensive printed cards! This was very time consuming and costly.”

Operationally, that meant:

• Slower fulfilment during peak gifting periods
• Ongoing printed card expenses
• No visibility into whether gift messages were opened
• No recipient data capture
• No way to measure gifting performance inside Shopify

Handwritten gift notes feel personal, but they keep gifting tied to manual fulfilment rather than making it a measurable part of the ecommerce experience.

The Solution: Digital Gift Messaging Built Into Shopify

As part of their new Shopify website rollout, Munchkin & Bear implemented Giftnote to digitise their gift messaging and voucher experience.

“Giftnote has been an important part of our new Shopify website... It was a super easy process - Nick and the team were quick to assist and we are so happy with our new integration.”

Instead of handwriting cards, they digitised the entire gifting layer.
Now:

• Gift messages are delivered via branded email or SMS
• Customers control send timing
• Message opens are trackable
• Gift voucher purchases are visible and managed inside Shopify
• The gifting experience is consistent and scalable

“Giftnote has been so easy to manage and track gift voucher purchases as well as timing for messaging. Our customers purchase with confidence knowing that they can manage the timing and messaging themselves.”

Gifting moved from a manual fulfilment task to a structured, measurable part of their ecommerce infrastructure.

The Outcome: Operational Relief Without Losing Sentiment

Digitising gift messaging reduced the time and cost associated with printed cards, easing pressure during high-volume periods.

More importantly, it introduced visibility.
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Gift voucher activity and message timing can now be tracked inside Shopify, something that wasn’t possible with handwritten inserts.

Since launching, gift recipients have converted at more than double the typical ecommerce conversion rate for baby brands, demonstrating how gifting can introduce highly motivated new customers.

And from a customer experience perspective:

“We haven’t received any negative feedback!”

For a baby brand where trust is critical, maintaining sentiment while improving operational efficiency was essential.

Why This Matters for Shopify Brands

Many Shopify stores treat gift messaging as:

• A checkout text field
• A printed warehouse insert
• A manual add-on process

But gifting represents one of the highest-intent purchase types in ecommerce.

Without digital gift messaging in Shopify, brands cannot:

• Track recipient engagement
• Capture new customer data
• Measure gift voucher performance
• Understand how gifting contributes to revenue

By embedding digital gift messaging directly into Shopify, Munchkin & Bear moved gifting from an operational cost centre into a structured growth channel.

Final Thoughts

“Giftnote has been a professional add on to our website, which has elevated the whole gifting experience for our customers, both loyal and new. Such a clever tool.”

For Munchkin & Bear, digitising gift messaging didn’t remove the personal touch. It made it scalable, consistent, and visible inside Shopify.

Gifting remains core to their brand, now supported by infrastructure designed to grow with them.

Ready to optimise your gifting experience?

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