Forget discounts. The real BFCM growth strategy no one talks about is gifting.

Every brand is talking about discounts this BFCM. But here’s what no one is telling you: the biggest growth opportunity isn’t the buyer, it’s the recipient.

Across 500,000+ Giftnotes delivered, 74% of recipients were net-new customers. Their first touchpoint with a brand came through a gift. If you’re not capturing them, you’re missing the cheapest, highest-intent acquisition channel of the year.

According to NRF, 86% of shoppers bought a gift during BFCM 2024. Yet most Shopify merchants still treat gifting as an afterthought. This leaves the door wide open for competitors who know how to capture both the gifter and the recipient.

Giftnote turns every gifted order into a growth engine by delivering branded digital gift notes, capturing recipient data, and converting them into loyal customers.

The Gifting Data Every Shopify Merchant Needs Before BFCM

From over 500,000 Giftnotes delivered, here is what we have learned:

• 67% of gift givers are first-time customers which makes gifting a strong acquisition trigger
• Gifted order AOV is 25% higher than non-gifted orders
• Customer acquisition through gifting is 10x cheaper than ads lowering your CAC dramatically.
• 74% of recipients are net-new to the brand which turns gifting into a viral loop of growth.
• 11% of recipients make their first purchase within 90 days showing immediate post-holiday conversion
• Gift cards are redeemed at 30% above face value so a $100 card typically becomes $130 in revenue.

Every gift you send expands your reach, lowers CAC, and boosts revenue.

Why BFCM Is the Perfect Time to Get Giftable

During peak season, consumers are not just buying for themselves. They are buying for others. That means every order could introduce your brand to a whole new audience.

Gifting accounts for 45% of peak trading revenue compared to 15% during normal months.

If your store is not giftable, you are leaving money and future customers on the table.

3 Fast Gifting Plays You Can Launch Before BFCM

1. Make Every Product Instantly Giftable
   Add Giftnote’s no-code widget in minutes. Let buyers send a personalized digital note alongside their order that is delivered instantly via SMS or email.
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2. Capture Recipient Data Automatically
   When the recipient opens their gift message, Giftnote captures their details. This feeds into Klaviyo or your CRM and unlocks new retention campaigns.
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3. Trigger Automated Conversion Flows
   Set up automated email or SMS flows welcoming recipients as new customers. Merchants see 7 to 15 percent of recipients convert within 120 days.

 Act Now: Waiting Until BFCM Means You've Already Lost

By the time BFCM traffic spikes, it is too late to add gifting. Merchants who prepare now:

• Turn Gifts Into New Customers: Capture up to 74% of recipients who have never shopped with you before.
• Maximize ROI From Every Gifted Order: Merchants see up to 19:1 ROI on first-order revenue from recipients. That means for every $1 invested into Giftnote, you can drive up to $19 in new revenue.
• Build Repeat Revenue Beyond Peak Season: BFCM does not end with Cyber Monday. Recipients who discover you through gifting come back and buy again, driving repeat orders and stronger LTV long after peak season is over.

Install Giftnote today and turn gifting into your most profitable acquisition channel this peak season.